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10 questions
It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.
Trend
Fad
It is a short-lived idea or temporary event that is usually called as a “flash in the pan.”
Trend
Fad
Its popularity and reception of consumers for this idea fades away easily over a short period of time.
Trend
Fad
Its appeal among consumers is relatively small.
Trend
Fad
It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.
Trend
Fad
When it reaches a certain point of popularity, it declines and eventually disappears and dies in the market.
Trend
Fad
Its influence spreads across many sectors in the society.
Trend
Fad
It is trivial because of its short life expectancy and prone to being outmoded.
Trend
Fad
It is not created but is just revived from a style that existed all along in the lives of some sub-group.
Trend
Fad
What happens to a trend that fades away due to the limitation of its appeal to a small number of consumers?
It becomes a fad.
It becomes a classic.
It becomes a microtrend or a trend fragmentation.
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