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- 1. Fill in the BlankShoppers who browse and/or purchase in more than one channel simultaneously are known as _____. A. channelshoppers B. supershoppers C. omni-channel shoppers D. mobileshoppers E. noneoftheabove
- 2. Open EndedTasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry app and check prices and availability in Macy's and other stores at the same time. To which shopping segment does Tasha belong? A. channelshoppers B. supershoppers C. omni-channel shoppers D. mobileshoppers E. noneoftheabove
- 3. Fill in the BlankOmni-channel shoppers _____. A. rely on mobile and mobile shopping apps B. belong to Gen Y C. belong to Gen X D. AandB E. alloftheabove
- 4. Fill in the BlankConsumers who browse and/or purchase in more than one channel are known as _____. A. cosmopolitan B. multi-channelshoppers C. multi-taskers D. market mavens E. opinionleaders
- 5. Fill in the BlankA price with which other prices are compared is known as a(n) _____. referenceprice comparisonprice baseprice startingprice internal price
- 6. Fill in the BlankWhen a retailer represents a price as "regularly $15.99, now $9.99," the $15.99 is called the _____. A. startingprice B. baseprice C. referenceprice D. comparisonprice E. markup
- 7. Fill in the BlankLeslie loves to shop at T.J. Maxx and feels she is saving a lot of money because the price tags usually have the manufacturer's suggested retail price (MSRP) listed and crossed off and the T.J. Maxx price below much lower. The MSRP is being used as a _____. A. markup B. baseprice C. referenceprice D. deceptiveprice E. perceptualprice
- 8. Open EndedWhich of the following are types of reference prices? primaryandsecondary direct and indirect latent and manifest internal and external highandlow
- 9. Open EndedWhich type of reference price is presented by a marketer for the consumer to use to compare with the current price? basereferenceprice externalreferenceprice privatereferenceprice outlet reference price publicreferenceprice
- 10. Fill in the BlankTodd owns a discount sporting goods store, and several of the items in his store have a manufacturer's suggested retail price (MSRP) above Todd's lower price. Todd is using the MSRP as a(n) _____. basereferenceprice externalreferenceprice perceptualreferenceprice internal reference price disclosedreferenceprice
- 11. Open EndedWhich type of reference price or price range does a consumer retrieve from memory to compare with a price in the market? basereferenceprice historicalreferenceprice privatereferenceprice internal reference price repeat reference price
- 12. Fill in the BlankNeil is considering the purchase of a 4-wheel ATV. He visited a distributor to look at different models, and when he looked at prices, he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) _____. basereferenceprice externalreferenceprice internal reference price privatereferenceprice personalreferenceprice
- 13. Fill in the BlankFinancial cost, time cost, and effort cost are examples of _____. A. economicrisk B. socialrisk C. physicalrisk D. actualrisk E. alloftheabove
- 14. Open EndedThe purchase of products involves the risk that they may not perform as expected, causing which of the following to be high? socialcost timecost effort cost physicalcost alloftheabove
- 15. Open EndedWhich of the following is NOT a type of cost associated with perceived risk? socialcost timecost effort cost physicalcost spatialcost
- 16. Open EndedTylenol, which is an analgesic known as acetaminophen, warns in some of its advertising that consumers should read labels carefully because several other types of medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose on this medicine and potentially suffer liver damage. Which type of cost is associated with this risk? socialcost timecost effort cost physicalcost mentalcost
- 17. Open EndedLori purchased new tires for her car, and she can bring it back every 5,000 miles to have the tires rotated free of charge. However, Lori doesn't do it because that would require that she take her car to the shop and either leave it and have someone get her and take her back later or sit and wait for the tires to be rotated. Which type of cost does this represent? socialcost timecost effort cost physicalcost mentalcost
- 18. Open EndedPurchase of which product typically represents low social risk and low economic risk for consumers? A. deodorant B. automobile C. socks D. autorepairs E. haircut/style
- 19. Open EndedBrick-and-mortar stores with the goal to design environments that are emotionally engaging, entertaining, and memorable are using a strategy known as visualinventory. socialmediaengagement. push and pull technology. shoppertainment. alloftheabove.
- 20. Open EndedFor many people, in-store shopping is perceived as neither fun nor an efficient use of time.
- 21. Open EndedPerceived risk is considered a consumer characteristic as well as a product characteristic.
- 22. Open EndedBargain Seekers are motivated by their perceived role as a shopper who gets good deals and lower prices.
- 23. Fill in the BlankAny source of products or services for consumers is referred to as a _____. A. retailoutlet B. contactpoint C. transactionpoint D. distributionoutlet E. channeloutlet
- 24. Fill in the BlankThe process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____. outsourcing outlet shopping nontraditional shopping in-homeshopping alloftheabove
- 25. Open EndedWhich of the following affects consumers' retail outlet selection? outlet image retailerbrands retailadvertising outlet location and size alloftheabove
- 26. Open EndedWhich of the following is NOT a factor affecting consumers' retail outlet selection? outlet image retailerbrands retailadvertising outletlocationandsize number of levels of distribution
- 27. Fill in the BlankA given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____. A. storeatmosphere B. servicescape C. storeimage D. storeambiance E. storepersonality
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