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Chapters 16 & 12 study guide

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1. Open Ended
30 seconds
1 pt
reach, frequency and weight
2. Open Ended
30 seconds
1 pt
Media Planning
3. Open Ended
30 seconds
1 pt
Gross impressions, GRPs, ratings, share and CPM
4. Open Ended
30 seconds
1 pt
continuity
5. Open Ended
30 seconds
1 pt
traditional ad media considerations
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