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Chapters 16 & 12 study guide

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Shawn Saunders

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  • 1. Open-ended
    30 seconds
    1 pt
    reach, frequency and weight
  • 2. Open-ended
    30 seconds
    1 pt
    Media Planning
  • 3. Open-ended
    30 seconds
    1 pt
    Gross impressions, GRPs, ratings, share and CPM

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