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Chapters 16 & 12 study guide

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5 questions

  • 1. Open Ended
    30 seconds
    1 pt
    reach, frequency and weight
  • 2. Open Ended
    30 seconds
    1 pt
    Media Planning
  • 3. Open Ended
    30 seconds
    1 pt
    Gross impressions, GRPs, ratings, share and CPM
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    Answer choices
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