BUSMHR 2500 Chapter 4 Creativity and The Business Idea Quiz

BUSMHR 2500 Chapter 4 Creativity and The Business Idea

Assessment

•

Wayne Hines

•

others

•

1 plays

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Hard

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58 questions

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1.

FILL IN THE BLANK

30 sec • 1 pt

A true statement about brainwriting, a method to generate ideas, is that _____.

2.

FILL IN THE BLANK

30 sec • 1 pt

In order to ensure the best possible results, problem inventory analysis should be used mainly to _____.

3.

FILL IN THE BLANK

30 sec • 1 pt

An attribute of creativity is that _____.

4.

FILL IN THE BLANK

30 sec • 1 pt

People who are in focus groups are most likely to _____.

5.

FILL IN THE BLANK

30 sec • 1 pt

The technique that is probably the most well known and widely used both for creative problem solving and in idea generation is _____.

6.

OPEN ENDED

30 sec • 1 pt

The method that stimulates people to be creative by meeting with others and participating in an organized group experience is known as...

Answer explanation

brainstorming

7.

OPEN ENDED

30 sec • 1 pt

In the context of methods to generate ideas, which of the following is true about brainwriting?

Answer explanation

It is a silent, written creation of ideas by a group of individuals.

8.

OPEN ENDED

30 sec • 1 pt

Problem inventory analysis

Answer explanation

A method for obtaining new ideas that uses individuals in a manner analogous to focus groups to generate new product ideas

9.

OPEN ENDED

30 sec • 1 pt

Identify an accurate statement about reverse brainstorming

Answer explanation

It normally involves the identification of all of an idea's problems.

10.

OPEN ENDED

30 sec • 1 pt

Creative problem solving is a

Answer explanation

method for obtaining new ideas by focusing on specific parameters

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