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16 questions
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- 1. Multiple-choice20 seconds1 pt
Which year was Nielsen founded?
1925
1923
1930
1911
- 2. Multiple-choice20 seconds1 pt
In our panel, which of the below is good for us
A. a HH with 1 TV and cooperative
B. a HH with 4 TVs and cooperative
Both A and B
- 3. Multiple-choice20 seconds1 pt
In which city was Nielsen Founded?
Washington
Chicago
New York
Dallas
- 4. Multiple-choice20 seconds1 pt
What would you say if a HH calls and would like to give up being in the panel?
Can you tell me why you came to this decision?
Do you think that you can just go out of the panel anytime?
Thanks for the time being in the panel! We would appreciate your feedback to know the reason behind your decision.
- 5. Multiple-choice30 seconds1 pt
We have 3 ducks in the farm and each one has 3 ducklings. One of the ducks unfortunately died, how many in total do we still have on the farm?
10
11
12
13
- 6. Multiple-choice45 seconds1 pt
If our panel size is 3000 HHs and if the INTAB is the 90% of it and the 90% of the INTAB is the CS target, what is the number of HHs that CS need to reach?
2500
2300
2430
2600
- 7. Multiple-choice30 seconds1 pt
If a HH has 12 digital devices and 3 of them are for work but they allow us to map one of the work devices, how many digital devices can we measure considering that 3 of them are not very often used?
10
7
8
- 8. Multiple-choice30 seconds1 pt
From which year has Nielsen delivered the viewing data in Sweden?
1993
1991
1995
1989
- 9. Multiple-choice20 seconds1 pt
We can measure digital devices that are connected to the router at home even if the Steaming meter is not installed?
Yes
No
Maybe
- 10. Multiple-choice20 seconds1 pt
Recruiters can call any HH (like friend or family) to join the panel because they get a bonus for more HH they recruit.
Yes
No
Maybe
- 11. Multiple-choice20 seconds1 pt
A HH with a TV in the storage that is not connected to electricity must not be measured.
Yes
No
Maybe
- 12. Multiple-choice30 seconds1 pt
In 2012 a popular animated american tv-program was featuring Nielsen, which one?
The Simpsons
South Park
American Dad
Family Guy
- 13. Multiple-choice20 seconds1 pt
Based on education, we have 2 categories in our cells (people representative group): Low education and high education. What can be the high education in our terms?
Gymnasium
Secondary school
University
- 14. Multiple-choice45 seconds1 pt
Tom is 45 years old, has a university degree, watches TV a lot and has partner with 3 kids. Which group of people you think his HH belongs to?
HighEdu/HighView/2p+/kidsNo/45+
HighEdu/MediumView/2p+/kidsYes/45+
HighEdu/HighView/2p+/kidsYes/20-44
HighEdu/HighView/2p+/kidsYes/45+
- 15. Multiple-choice30 seconds1 pt
Some of people groups (cells) have this definition 2p+/kidsYes/45+, what do you think it means?
2 parents with kids that are 45 years old
2 parents that are 45 years old or above with no kids
2 parents that are 45 years old or above with kids
- 16. Multiple-choice30 seconds1 pt
If you were running a race and you passed the person in 2nd place, what place would you be in now?
1st
2nd
3rd
Can’t be determined from the given information
