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- 1. Multiple Choice
Retail is detail
True
False
- 2. Multiple Choice
The shopping environment drives which:
Price Elasticity
Competition
Customer Experience
Customer Survey Data
- 3. Multiple Choice
The degree to which a product or service meets a customer's expectations is called _____.
Customer loyalty
Customer affiliation
Rate of return
Customer satisfaction
- 4. Multiple Choice
Only customer perception drives satisfaction
True
False
- 5. Multiple Choice
It is more expensive to find new customers than to get repeat business.
True
False
- 6. Multiple Choice
Which is NOT part of the store environment?
Carpark
Sounds
Visuals
Smells
- 7. Multiple Choice
What is the definition of customer service?
Help provided by a business to its advertisers
Help provided by a business to its customers
When a business creates a marketing campaign
When a business sells products
- 8. Multiple Choice
Which of the following is a true statement about customer service?
Customers are satisfied when employees behave in a respectful manner
Customers are satisfied when transactions go smoothly
Customers are satisfied when questions are answered in a timely manner
All of the answers are true statements about customer service.
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