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11 questions
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- 1. Multiple Choice
Group of potential customers that you identify to sell products or services to.
Market Trends
Target Market
Distribution
Marketing Mix
- 2. Multiple Choice
Direction changes of a specific industry and can be influenced by customer behaviours or developing technology.
Target Market
Competition
Market Trends
Market Research
- 3. Multiple Choice
Rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Target Market
Competition
Market Trends
Market Research
- 4. Multiple Choice
Process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.
Market Trends
Market Research
Target Market
Distribution Plan
- 5. Multiple Choice
In this section, you give the details of the products and/or services your company offers.
Promotion
Distribution
Products and Services
Pricing
- 6. Multiple Choice
Based on the perceived value of your products and services, your cost of doing business.
Pricing
Products and Services
Distribution
Promotion
- 7. Multiple Choice
This part details the tactics you will use to attract new customers.
Products and Services
Marketing Research
Promotion
Disctribution
- 8. Multiple Choice
By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service.
positioning, people, packaging, price
packaging, place, promotion, price
place, price, people, promotion
place, price, product, promotion
- 9. Multiple Choice
It outlines the ways in which customers can buy from you.
Distribution
Market Research
Products and Services
Marketing Mix
- 10. Fill in the Blank
Part of a business plan that you will address the details of your market analysis, sales, advertising, and public relations campaigns.
- 11. Open Ended
How important is a Marketing Plan to be included in our Business Plan outline ?
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