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- 1. Draw
Draw a representation of "The Marketing Concept" the whole goal of Marketing. Think: How should customers feel? What should businesses get out of it?
Background image
- 2. Multiple Choice
Which part of "Market Segmentation" would, "interests" fall under:
Psychographics
Demographics
Geographics
Tyranographics
- 3. Multiple Choice
Companies can sell Goods, Services, or Ideas but all the Marketing considerations will still apply:
True
False
- 4. Draw
Draw a representation of Mass vs Target vs Niche Marketing:
Background image - 5. Multiple Choice
Brand Positioning means:
Where will we put our store?
Who are we? How should our customers feel about us? How do we compare to competition?
Where will we place our logo?
Target Marketing
- 6. Open Ended
Describe why this logo style might not work for a pediatrician's office:
- 7. Open Ended
How many functions of packaging can you remember:
- 8. Poll
Which type of promotion do you think would be most effective for Your Business idea?
Advertising
Personal Selling
Direct Marketing
Public Relations
Sales Promotion
- 9. Multiple Choice
This ad really only makes sense if you realize that is Elvis. If you don't know about Elvis it won't have:
Stopping Power
Locking Power
Transmission Power
What kinda person doesn't recognize Elvis?
- 10. Multiple Choice
This ad uses what type of consumer motivation strategy:
Emotional
Rational
Patronage
Prestige
- 11. Multiple Choice
Which will be the higher number?
Sales Revenue
Profit
- 12. Multiple Choice
Which is NOT technically one of the members of the supply chain or distribution channel? (though they would be involved in the process)
Retailer
Marketer
Wholesaler
Distributer
- 13. Multiple Choice
I sell Oreo cookies hoping they will also choose to buy milk, I factor this into my pricing. This is:
Price Bundling
Optional Product Pricing
Odd/Even Pricing
Captive Product Pricing
- Answer choicesTagsAnswer choicesTags