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- DrawPlease save your changes before editing any questions.
Draw a representation of "The Marketing Concept" the whole goal of Marketing. Think: How should customers feel? What should businesses get out of it?
Background image - Multiple ChoicePlease save your changes before editing any questions.
Which part of "Market Segmentation" would, "interests" fall under:
Psychographics
Demographics
Geographics
Tyranographics
- Multiple ChoicePlease save your changes before editing any questions.
Companies can sell Goods, Services, or Ideas but all the Marketing considerations will still apply:
True
False
- DrawPlease save your changes before editing any questions.
Draw a representation of Mass vs Target vs Niche Marketing:
Background image - Multiple ChoicePlease save your changes before editing any questions.
Brand Positioning means:
Where will we put our store?
Who are we? How should our customers feel about us? How do we compare to competition?
Where will we place our logo?
Target Marketing
- Open EndedPlease save your changes before editing any questions.
Describe why this logo style might not work for a pediatrician's office:
- Open EndedPlease save your changes before editing any questions.
How many functions of packaging can you remember:
- PollPlease save your changes before editing any questions.
Which type of promotion do you think would be most effective for Your Business idea?
Advertising
Personal Selling
Direct Marketing
Public Relations
Sales Promotion
- Multiple ChoicePlease save your changes before editing any questions.
This ad really only makes sense if you realize that is Elvis. If you don't know about Elvis it won't have:
Stopping Power
Locking Power
Transmission Power
What kinda person doesn't recognize Elvis?
- Multiple ChoicePlease save your changes before editing any questions.
This ad uses what type of consumer motivation strategy:
Emotional
Rational
Patronage
Prestige
- Multiple ChoicePlease save your changes before editing any questions.
Which will be the higher number?
Sales Revenue
Profit
- Multiple ChoicePlease save your changes before editing any questions.
Which is NOT technically one of the members of the supply chain or distribution channel? (though they would be involved in the process)
Retailer
Marketer
Wholesaler
Distributer
- Multiple ChoicePlease save your changes before editing any questions.
I sell Oreo cookies hoping they will also choose to buy milk, I factor this into my pricing. This is:
Price Bundling
Optional Product Pricing
Odd/Even Pricing
Captive Product Pricing