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Marketing can be defined as all the activities performed by an organisation to ensure that they are continually meeting customer needs, thereby establishing long-term customer relationships whilst meeting the organisation’s objectives.
Marketing and production together provide sales
There are five main components in the definition of the marketing concept
Whilst meeting consumer needs, the firm should improve its positive effects on society and reduce its negative effects. The needs of consumers, the company and society should be balanced. What is this ?
Total company effort
“Micro-macro dilemma" is when something is good for the society but its bad for some people
Families traded their surplus (extra goods) with local middlemen
The Simple Trade Era
The Production Era
The Sales Era
The Marketing Department Era
marketing is about building long term relationships with customers
Marketing has remained the same over the decades.
central focus that must guide the entire company
If perceived benefits are lower than perceived costs = dissatisfaction