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- Multiple ChoicePlease save your changes before editing any questions.
Marketing can be defined as all the activities performed by an organisation to ensure that they are continually meeting customer needs, thereby establishing long-term customer relationships whilst meeting the organisation’s objectives.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
Marketing and production together provide sales
true
false
- Multiple ChoicePlease save your changes before editing any questions.
There are five main components in the definition of the marketing concept
true
false
- Multiple ChoicePlease save your changes before editing any questions.
Whilst meeting consumer needs, the firm should improve its positive effects on society and reduce its negative effects. The needs of consumers, the company and society should be balanced. What is this ?
Social Responsibility
Profit
Total company effort
Customer satisfaction
- Multiple ChoicePlease save your changes before editing any questions.
“Micro-macro dilemma" is when something is good for the society but its bad for some people
false
true
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Families traded their surplus (extra goods) with local middlemen
The Simple Trade Era
The Production Era
The Sales Era
The Marketing Department Era
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marketing is about building long term relationships with customers
true
false
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Marketing has remained the same over the decades.
true
false
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central focus that must guide the entire company
Customer satisfaction
Employee satisfaction
Society satisfaction
- Multiple ChoicePlease save your changes before editing any questions.
If perceived benefits are lower than perceived costs = dissatisfaction
true
false