Have an account?
Skip to Content
Build your own quiz
18 questions
Show Answers
See Preview
- 1. Multiple ChoiceWhat is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- 2. Multiple ChoiceHow the consumer gets the productPlacePricePromotionSales strategy
- 3. Multiple Choice
When you see an advertisement for a shop and decide to shop there, which element of the marketing mix has succeeded?
presentationproductplacepromotion - 4. Multiple ChoiceWhat does target market mean?the market that your product is inthe consumers you want to buy your productthose consumers who haven't bought your productthe markets overseas
- 5. Multiple ChoiceWhich part of the four P's of marketing effects the location and transportation of the productPlacePlanningPricingPromotion
- 6. Multiple ChoiceProduct, price, place, and promotion make up the _____________________.Marketing ConceptMarketing MixMarketing OrientedMarketing Behavior
- 7. Multiple Choice
The marketing Mix has_________ elements.
3
2
4
- 8. Multiple Choice
Place refers to __________________.
the goods or the services of the business is selling.
how much people will pay for the product.
where the product will be sold
- 9. Multiple Choice
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
- 10. Multiple Choice
What is this?
an Globe
a ball
a compass
a toy
- 11. Multiple Choice
Marketing mix refers to ______________.
The activities that help a business to market a product.
the cost of product
The activities that help a business to make profit.
- 12. Multiple Choice
The redevelopment of Glasgow city centre proposes to have more _______ in the city centre?
Residential Houses
Green Space
Shops
- 13. Multiple Choice
Which one is NOT a stage in the Product Life Cycle?
maturity
decline
growth
development
- 14. Multiple Choice
Which stage has rapid sales?
introduction
maturity
decline
growth
- 15. Multiple Choice
Which stage requires lots of advertising?
introduction
growth
maturity
decline
- 16. Multiple Choice
What stage has numbers of prototypes?
introduction
growth
maturity
decline
- 17. Multiple Choice
What stage would a business have large market share?
Intro
growth
maturity
decline
- 18. Multiple Choice
What is Promotional pricing?
When a business offers different prices to different customers
When a business reduces price to below production cost to clear stock
When a business offers a short term special offer such as buy one get one free to gain interest and increase sales
- Answer choicesTagsAnswer choicesTags