This type of Media Code refers to colors, object, body language, clothing and setting - Include the language, dress and actions of characters knows as mise-en-scene

This type of Media Code refers to the case of letters, font, headlines, captions, speech bubbles, language style

This type of Media Code includes camera angles, sound and lighting and basically how technology is used to create meaning

In Media & Information Language, It is the generally accepted ways of doing something

Group of consumers for whom media text was constructed as well as anyone else who is exposed to the text.

Group of readers, viewers or listeners to whom a media text is specifically addressed because of a set of characteristics that they share, such as age, gender, profession, class and interests

 Provides the products and services needed by the audience