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- Multiple ChoicePlease save your changes before editing any questions.How the consumer gets the productPlacePricePromotionSales strategy
- Multiple ChoicePlease save your changes before editing any questions.When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?presentationproductplacepromotion
- Multiple ChoicePlease save your changes before editing any questions.What does target market mean?the market that your product is inthe consumers you want to buy your productthose consumers who haven't bought your productthe markets overseas
- Multiple ChoicePlease save your changes before editing any questions.Which part of the four P's of marketing effects the location and transportation of the productPlacePlanningPricingPromotion
- Multiple ChoicePlease save your changes before editing any questions.Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?Geographic segmentationBenefit segmentationOccasion segmentationDemographic segmentation
- Multiple ChoicePlease save your changes before editing any questions."Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.Geographic segmentationProduct diversificationBrandingPsychographic segmentation
- Multiple ChoicePlease save your changes before editing any questions.Which word best describes PLACE in the marketing mix?shelf heightshopping malldistribution channelAuckland city
- Multiple ChoicePlease save your changes before editing any questions.Product, price, place, and promotion make up the _____________________.Marketing ConceptMarketing MixMarketing OrientedMarketing Behavior
- Multiple ChoicePlease save your changes before editing any questions.Define the term 'promotion'The methods a business uses to communicate with its customers to make them aware of their productsAudio or visual form of marketing for products or services
- Multiple ChoicePlease save your changes before editing any questions.
Which of the 4P's does this represent: T-Shirt
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which of the 4P's does this represent: Commercial
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which of the 4P's does this represent: Transportation
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which of the 4P's does this represent: Discounts
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which of the 4P's does this represent: Air Jordans
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which of the 4P's does this represent: Advertisements in the newspaper
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?
Place
Price
Product
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Coca-Cola decided to offer a new type of soft drink called Coke 2. Under which marketing function does this decision fall?
Place
Price
Product
Promotion