Have an account?
Skip to Content
15 questions
Show Answers
See Preview
- Multiple ChoicePlease save your changes before editing any questions.
Pieces of information collected directly by an individual or organization.
Databa
Focus
Primary Data
Social Trend
- Multiple ChoicePlease save your changes before editing any questions.
A group that includes a cross section of the entire population that is targeted.
Marketing research
Data
Secondary data
Representative sampling
- Multiple ChoicePlease save your changes before editing any questions.
Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.
Qualitative data
Market research
Quantitative data
Database
- Multiple ChoicePlease save your changes before editing any questions.
Facts and figures from which conclusions can be drawn.
Qualitative data
Market research
Quantitative data
Database
- Multiple ChoicePlease save your changes before editing any questions.
A group of people brought together to discuss a specific topic. Usually consist of 6-9 people
Observation
Interview
Focus group
Survey
- Multiple ChoicePlease save your changes before editing any questions.
A set of questions posed to a group of people to determine how that group thinks.
Observation
Interview
Focus Group
Survey
- Multiple ChoicePlease save your changes before editing any questions.
Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.
Market research
Primary data
Variable
Secondary data
- Multiple ChoicePlease save your changes before editing any questions.
A pattern of change in consumer behavior that leads to changes in the marketing mix. Often combines research on customers, competition, and possible opportunities.
Primary
Marketing trend
Secondary data
Focus group
- Multiple ChoicePlease save your changes before editing any questions.
The patterns of change in society as a whole. They often lead to changes in consumer behavior.
Marketing trend
Secondary Data
Observation
Social trend
- Multiple ChoicePlease save your changes before editing any questions.
Gathering, storing, and using customer data for marketing directly to customers based on their histories.
Marketing information system
Database marketing
Quali
Quantitative data
- Multiple ChoicePlease save your changes before editing any questions.
Searching through large amounts of digital data to find useful patterns or trends.
Raw data
Follow-up
Data analysis
Data mining
- Multiple ChoicePlease save your changes before editing any questions.
The quality of providing consistent and dependable measurement and results.
Validity
Order bias
Reliability
Data mining
- Multiple ChoicePlease save your changes before editing any questions.
The extent to which questions address the intended marketing-research topics.
Validity
Order bias
Reliability
Data mining
- Multiple ChoicePlease save your changes before editing any questions.
The skewing of results caused by the order in which questions are placed in a survey. It happens if answer choices for questions are not rotated among all surveys given.
Reliability
Validity
Order bias
Data mining
- Multiple ChoicePlease save your changes before editing any questions.
Gathering and analyzing information to help make sound marketing decisions.
Data
Marketing Research
Primary Date
Survey