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- 1. Multiple Choice
Pieces of information collected directly by an individual or organization.
Databa
Focus
Primary Data
Social Trend
- 2. Multiple Choice
A group that includes a cross section of the entire population that is targeted.
Marketing research
Data
Secondary data
Representative sampling
- 3. Multiple Choice
Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.
Qualitative data
Market research
Quantitative data
Database
- 4. Multiple Choice
Facts and figures from which conclusions can be drawn.
Qualitative data
Market research
Quantitative data
Database
- 5. Multiple Choice
A group of people brought together to discuss a specific topic. Usually consist of 6-9 people
Observation
Interview
Focus group
Survey
- 6. Multiple Choice
A set of questions posed to a group of people to determine how that group thinks.
Observation
Interview
Focus Group
Survey
- 7. Multiple Choice
Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.
Market research
Primary data
Variable
Secondary data
- 8. Multiple Choice
A pattern of change in consumer behavior that leads to changes in the marketing mix. Often combines research on customers, competition, and possible opportunities.
Primary
Marketing trend
Secondary data
Focus group
- 9. Multiple Choice
The patterns of change in society as a whole. They often lead to changes in consumer behavior.
Marketing trend
Secondary Data
Observation
Social trend
- 10. Multiple Choice
Gathering, storing, and using customer data for marketing directly to customers based on their histories.
Marketing information system
Database marketing
Quali
Quantitative data
- 11. Multiple Choice
Searching through large amounts of digital data to find useful patterns or trends.
Raw data
Follow-up
Data analysis
Data mining
- 12. Multiple Choice
The quality of providing consistent and dependable measurement and results.
Validity
Order bias
Reliability
Data mining
- 13. Multiple Choice
The extent to which questions address the intended marketing-research topics.
Validity
Order bias
Reliability
Data mining
- 14. Multiple Choice
The skewing of results caused by the order in which questions are placed in a survey. It happens if answer choices for questions are not rotated among all surveys given.
Reliability
Validity
Order bias
Data mining
- 15. Multiple Choice
Gathering and analyzing information to help make sound marketing decisions.
Data
Marketing Research
Primary Date
Survey
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