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defines a diverse range of approaches on how it produces meaning and how it interacts with one another.
Multimodality
Multimodal Discourse Analysis
Multimodal Analysis
describes three types of social meanings or functions that are drawn on simultaneously in the use of language
Halliday
Van Leeuwen
discusses the relationship between speech acts and genre in relation to multimodality.
Halliday
Van Leeuwen
What are the two notions to capture the "how" vs the "what" of multimodal communication?
Identify what type of act is shown in the picture.
Illocutionary Act
Perlocutionary Act
What type of act is shown in the picture
Illocutionary act
Perlocutionary act
The documentary film of WWII (World War II) is an example of?
Multimodal Discourse Analysis
Multimodality and the representations of reality
is a concept introduced and developed in the last two decades to account for the different resources used in communication to express meaning.
Modality is a term in that concerns with the status of a text, sign, or genre in representing reality. (Chandler,2007)
These are the limitations of Multimodal Discourse Analysis except;
The issue of how the analyses can be linked to wider social issues.
The analysis at some stages can be quite technical, but not interpretative.
Less attention is given to the aspects of language
The amount of time it takes to do this kind of analysis
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