14 questions
_______ are common characteristics of a group, such as age, marital status, gender, ethnic background, income, & education.
psychographics
ratings
demographics
The ________ describes how a business blends the 4 P's.
Pricing
Core standards
Financing
Marketing mix
The number of viewers a program attracts is known as...
demographics
psychographics
ratings
gross impression
The # of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainment is its...
ratings
gross impression
promotion
sports marketing
_______ is also described as distribution.
price
product
place
promotion
______ is a method of analyzing a market by using specific characteristics to identify a target market.
market segmentation
market analysis
market segregation
A _________ is a group of closely related items which are sold or made by a company.
product segment
product line
product mix
product code
An athletic jersey would be considered a / an _____ product.
tangible
intangible
biased
_________ is the agreement that gives a company the right to use another brand's name.
promotion
sponsorship
licensing
endorsement
______ are ways to make customers aware of products and encourage them to buy.
promotion
place
price
product
Whatever people are willing to spend their money and spare time viewing rather than participating in is called...
entertainment marketing
entertainment
sports
sports marketing
Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is
financing
distribution
product / service management
selling
All of the following factors are important to the success of sports marketing EXCEPT
timing
gross impression
celebrities
new opportunities
The 4 P's include all of the following EXCEPT
plan
price
promotion
product