Business

10th -

12thgrade

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ESPM - Ch. 1 Review

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14 questions

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  • 1. Multiple Choice
    30 seconds
    1 pt
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    _______ are common characteristics of a group, such as age, marital status, gender, ethnic background, income, & education.

    psychographics

    ratings

    demographics

  • 2. Multiple Choice
    30 seconds
    1 pt
    Image

    The ________ describes how a business blends the 4 P's.

    Pricing

    Core standards

    Financing

    Marketing mix

  • 3. Multiple Choice
    30 seconds
    1 pt
    Image

    The number of viewers a program attracts is known as...

    demographics

    psychographics

    ratings

    gross impression

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