To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs

Refers to offering services which consumers may not be capable of doing or may not like to do themselves

One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.

A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.

Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.

It includes the use, design, packaging, quality, features colors and size options.

Identify the image as to what type of utility.