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Refers to the department that ensures the smooth flow of marketing plans, policies, and programs that monitor all sales activities, customer services, and distribution and promotion efforts.
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It refers to converting raw materials into products that suit the preferences of consumers so that they do not have to create their desired products themselves.
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An agreement between a buyer and a seller to exchange goods or services.
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To be at par with competitors, marketing organizations need to strengthen their capabilities in production and operations to develop and produce goods that will meet consumer needs
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It refers to the satisfaction derived by customers in availing products or services in time.
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Refers to offering services which consumers may not be capable of doing or may not like to do themselves
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One of the 4P's and is define as the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
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A marketing organization must have a positive long-lasting relationship with its customers because they constantly look for cues provided by the organization as they make their purchase decisions.
Communication
Competition
Cross functional
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Marketers should be updated on their customers’ behaviors, values, interests, and other factors that influence their purchases.
Community contact
Consumer content
Cross functional
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It includes the use, design, packaging, quality, features colors and size options.
Product
Price
Place
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Identify the image as to what type of utility.
Form utility
Place utility
Time utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Task utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility
- Multiple ChoicePlease save your changes before editing any questions.
Form utility
Time utility
Place utility
Possession utility