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- 1. Multiple Choice
What is the name of this place?
The Vatican
The Eiffel Tower
The Tower of Paris
The Grand Tower
- 2. Multiple Choice
Where is this Changi airport?
China
Taiwan
Hong Kong
Singapore
- 3. Multiple Choice
Where is Taj Mahal?
Indonesia
Indiana
India
Indochina
- 4. Multiple Choice
What is a passport/visa?
Travel documents required for international travel.
A credit card.
Travel documents required for domestic travel.
A pass to get on a boat.
- 5. Multiple Choice
What is tourism?
Act of traveling and visiting a new area.
Act of visiting your own city.
Act of traveling to school and back.
Act of taking a tour around down town.
- 6. Multiple Choice
Select the correct career pathways for the following career: Chef
Lodging
Recreation, amusements & attractions
Restaurant and food/beverage services
Travel and tourism
- 7. Multiple Choice
In which of the following areas of a hotel are guests registered, assigned rooms and checked out?
Concierge
Front Office
Room service
Reservations
- 8. Multiple Choice
) In the travel and tourism industry, customer’s perceptions of value and worth are often associated with ......
Price
Profit
Place
Promotion
- 9. Multiple Choice
Which of the following is NOT a service in the hospitality industry?
Hotels
Flights
Restaurants
Garment
- 10. Multiple Choice
Meeting the needs of guests with kindness and goodwill.
hospitality
host
recreation
franchise
- 11. Multiple Choice
Businesses that physically move travelers from one place to another.
travel package
travel industry
lodging
tourism
- 12. Multiple Choice
A name, logo, tagline, or any combination of these that distinguishes a product from its competitors.
brand
host
- 13. Multiple Choice
Which of the following words means the same as lodging and may be used to mean a place to sleep?
Accommodation
Bed-and-breakfast
Campground
Lodging industry
- 14. Multiple Choice
The sale of goods or services directly to the final consumer.
Retail
Clearance
Fire Sale
Partnership
- 15. Multiple Choice
store offering overproduced or irregular stock at discounted prices
factory outlet store
convenience store
factory outlet
boutique
- 16. Multiple Choice
small store offering limited products, quick service and extended hours in a convenient location
factory outlet store
convenience store
factory outlet
boutique
- 17. Multiple Choice
large store offering a range of food, beverage and household products
supermarket
multi-channel retailer
showrooming
product mix
- 18. Multiple ChoiceA retailer who sells something that is intangible or does not last very long.General Merchandise RetailersStore Based RetailerService RetailerOff-Price Retailer
- 19. Multiple ChoiceTrue or False? A hypermarket sells a wider variety of goods compared to a supermarket.TrueFalse
- 20. Multiple ChoiceTrue or False? E-Retailing is becoming more popular because more people have access to high speed internet.TrueFalse
- 21. Multiple ChoiceAn example of non-store retailing.Speciality storeDepartment storeDoor-to-doorConvenience store
- 22. Multiple Choice
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
- 23. Multiple Choice
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
- 24. Multiple Choice
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
- 25. Multiple Choice
Based in the customer's perception alone.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
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