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- 1. Multiple Choice
Customers who have browsed for products on e-commerce platforms, but not completed the purchase can be shown specific ads about these products on social media platforms using the technique of _____.
a. Remarketing
b. Search engine advertising
c. In-market audience targeting
d. Social Media PPC advertising
- 2. Multiple Choice
What is meant by the term ‘Stakeholder’?
a. . A person who is not related with a business.
b. A person who is related with a business.
c. A person who owns a business.
d. A person who purchases the shares of a business
- 3. Multiple Choice
Any message growing exponentially is called ...................
a. Inorganic
b. Discrete
c. Algorithmic
d. Viral
- 4. Multiple Choice
The strategy wherein a brand can use social media to communicate about a bad situation before their reputation is tarnished by the spread of misinformation can be termed as ____________.
a. Denial
b. Rebuttal
c. Bolstering
d. Inoculation
- 5. Multiple Choice
Users will feel easy to use a website and satisfied from its usage if the design of the website has incorporated _______________ elements.
a. User experience
b. Platform adaptability
c. Rich media
d. Geo-location
- 6. Multiple Choice
Which among the following was not discussed as a key area of website design?
a. Usability
b. Accessibility
c. Affordability
d. Findability
- 7. Multiple Choice
The user centered design is a design .......................that prioritizes the user's needs and wants about all the other things that are important to the company or marketer as such.
a. Approach
b. Philosophy
c. Guide
d. Technique
- 8. Multiple Choice
Online Reputation Management is all about increasing positive ....................... and decreasing or managing negative one.
a. Photography
b. Videography
c. Word of Mouth
d. Advertising
- 9. Multiple Choice
In case the crisis is true, severity is high, impact is long term, and you are the one who's responsible, you should plausibly try to accept the situation. This element is known as : ......................
a. Yes... But
b. Come Clean
c. Polish Halo
d. Manipulation
- 10. Multiple Choice
The first and most important element while designing an application is…………….
a. to target the most popular devices
b. to make a customer centric design
c. putting the user’s needs first
d. enhancing the customer’s experience
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