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- 1. Multiple Choice
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
- 2. Multiple Choice
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
- 3. Multiple Choice
Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.
ADVERTISEMENT
ADVERTISING
DISPLAY ADS
- 4. Multiple Choice
Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
ADVERTISEMENT
ADVERTISING
DISPLAY ADS
SOCIAL MEDIA ADS
- 5. Multiple Choice
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
- 6. Multiple Choice
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
- 7. Multiple Choice
Marketing that utilizes Internet and online based technologies is known as ...
Relationship Marketing
Traditional Marketing
Digital Marketing
Cause Marketing
- 8. Multiple Choice
..................... are people who have a big social media following.
Borrowers
Investors
Influencers
Bankers
- 9. Multiple Choice
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
- 10. Multiple Choice
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
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