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7 questions
What does the CORE level of product include?
fundamental service or benefit
attributes expected when product is bought
exceed the expectations
encompasses all the possible transformations
What does the BASIC level of product include?
Components that form the product
attributes expected when product is bought
exceed the expectations
encompasses all the possible transformations
What does the EXPECTED level of product include?
Components that form the product
attributes expected when product is bought
exceed the expectations
encompasses all the possible transformations
What does the AUGMENTED level of product include?
Components that form the product
meet the desired expectations
exceed the desired expectations
encompasses all the possible transformations
What does the POTENTIAL level of product include?
Components that form the product
meet the desired expectations
exceed the desired expectations
encompasses all the possible transformations
Select the characteristics of services.
Intangibility
Separability
Variability
Perishability
Product includes: (Select all correct answers)
Services
Events
Persons
Places
Ideas
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