You are attracted to use a product or join an activity because ‘everyone“ is doing it.

It uses either pleasant or hideous sounds to either lure or drive people away from something.

You are encouraged to use a product because it is what “folks at home” are using. This uses ordinary people as endorsers to show that the product is being used by usual persons.

It scares or frightens consumers so that they will either patronize or avoid the product or service.

It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience. It does not really explain how it is connected with what is being promoted.

You are convinced to use a product because it is endorsed or confirmed by a well-known personality.