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- 1. Multiple Choice
“The best coffee for the best you”
Plain folk
Glittering Generalities
Transfer
- 2. Multiple Choice
“Lemonade, just like grandma used to make”
Plain folks
Testimonial
Bandwagon
- 3. Multiple Choice
"Open the happy can"
Emotional Appeal
Snob Appeal
Scientific Approach
- 4. Multiple Choice
“Over 100 billion served. Buy yours now”
Bandwagon
Testimonial
Card Stacking
- 5. Multiple Choice
“Say no to ANNOYING track pad clicks”
Name Calling
Bandwagon
Transfer
- 6. Multiple Choice
“NON-TRANS FAT Milk”
Card Stacking
Testimonial
Transfer
- 7. Multiple Choice
“I go for simple and timeless bag styles that have surprising modern touch.”
Testimonial
Snob Appeal
Bandwagon
- 8. Multiple Choice
“The poll show our candidate is
ahead.”
Scientific Approach
Plain Folk
Repetition
- 9. Multiple Choice
“When only the very best will do, buy.”
Snob Appeal
Bandwagon
Card Stacking
- 10. Multiple Choice
Sale! Sale! Sale!
Repetition
Emotional Appeal
Transfer
- Answer choicesTagsAnswer choicesTags