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- 1. Multiple Choice
Relationship marketing
Strategy of foods & business
Starting a friendly interaction with a customer to show loyalty
The function that links the consumer, customer, and public to the marketer through information
Becoming friends on the spot.
- 2. Multiple Choice
What are the 4 foundations of marketing?
Specialisation
Marketing Research
Differentiation
Segmentation
Concentration
- 3. Multiple Choice
What type of marketing represents a FIJI water ad on social media
Relationship Marketing
Guerilla Marketing
Green Marketing
Influencer Marketing
- 4. Multiple Choice
What type of marketing represents Graffiti?
Guerilla Marketing
Viral Marketing
Keyword Marketing
Green Marketing
- 5. Multiple Choice
What type of marketing represents footwear for sneakers or women's boots?
Guerilla Marketing
Influencer Marketing
Green Marketing
Keyword Marketing
- 6. Multiple Choice
What type of marketing represents Starbucks
Influencer Marketing
Green Marketing
Viral Marketing
Keyword Marketing
- 7. Multiple Choice
What marketing represents Wendy’s retweet chicken nugget challenge?
Keyword Marketing
Green Marketing
Viral Marketing
Guerilla Marketing
- 8. Multiple Choice
What marketing represents thanking a customer with a surprise gift card?
Green Marketing
Guerilla Marketing
Influencer Marketing
Relationship Marketing
- 9. Multiple Choice
What is Marketing Research?
Refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
Strategy designed to distinguish a company's products or services from the competition.
The function that links the consumer, customer, and public to the marketer through information.
Refers to strategies and tactics for segmenting consumers to build loyalty.
- 10. Fill in the Blank
_____ marketing was named ____ because the number of people exposed to a message mimics the process of passing a virus or disease from one person to another.
- 11. Multiple Choice
What is the defined meaning of marketing?
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.
Refers to the development and marketing of products that are presumed to be environmentally safe.
A strategy designed to distinguish a company's products or services from the competition
- 12. Multiple Choice
Foundations are the base of marketing.
True
False
- Answer choicesTagsAnswer choicesTags