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- 1. Multiple Choice
The full array of tangible products offered for sale by a business represents the business's
product mix.
services.
depth.
product line.
- 2. Multiple Choice
A group of related product items is called a
product line.
product class.
product mix.
customer group.
- 3. Multiple Choice
Which of the following is a reason for a business to offer a deep (many items) product mix:
To compete effectively
To specialize in a product line
To ensure similar methods of distribution
To control costs
- 4. Multiple Choice
ABC Company added a new product to its product mix. This product-mix strategy is called
expansion.
positioning.
contraction.
alteration.
- 5. Multiple Choice
Describing the product mix as narrow or broad refers to the __________ of its product lines.
number
depth
class
consistency
- 6. Multiple Choice
A cosmetic firm designing a new package for a product is an example of the product-mix strategy known as
alteration.
trading up.
expansion.
positioning.
- 7. Multiple Choice
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product
mix.
depth.
width.
consistency.
- 8. Multiple Choice
Which of the following is an example of a product line:
Kraft meats
A1 Steak Sauce
Philadelphia Cream Cheese
Capri Sun
- 9. Multiple Choice
Which of the following is a reason for a business to have a narrow product mix:
To allow the company to specialize
To use a wide range of prices
To allow the company to meet the needs of a variety of consumers
To reduce the costs of the goods the company purchases for resale
- 10. Multiple Choice
Which of the following is a reason that a business would make changes to its products:
To keep up with changing consumer preferences
To make room for other products
To spread risk over a wider area
To predict the success of the changed product
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