Business

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DIGITAL MARKETING

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20 questions

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  • 1. Multiple Choice
    30 seconds
    1 pt

    Email marketing is....

    Highly targeted and customisable

    Expensive

    Difficult to set up, test and track

    None of the others

  • 2. Multiple Choice
    30 seconds
    1 pt

    What is an advantage of Email Marketing?

    It does not take much for email to be marked as spam

    Many consumers are email fatigued

    It's highly measurable, and databases can be easily segmented.

    When the list of subscribers is too large, it's difficult to customize

  • 3. Multiple Choice
    30 seconds
    1 pt

    In email marketing, what is "hard bounce"?

    Deflection, event where an object collides against a plane surface, in a hard way.

    Failed delivery of email due to an undeviating

    reason like a non-existent address

    ailed delivery of email due to a deviating reason like an

    overloaded inbox

    2000 film starring Gwyneth Paltrow and Ben Affleck

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