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- 1. Multiple Choice
1. E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.
True
False
- 2. Multiple Choice
2. The key factor in determining if a transaction is commerce is the "exchange of value” (e.g., money) across organizational or individual boundaries in return for products and services.
True
False
- 3. Multiple Choice
3. Which of the following is not a unique feature of e-commerce technology?
A) interactivity
B) social technology
C) information asymmetry
D) richness
- 4. Multiple Choice
4. Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
A) richness
B) ubiquity
C) information density
D) personalization
- 5. Multiple Choice
5. Which of the following features of e-commerce technology allows users to participate in the creation of online content?
A) ubiquity
B) global reach
C) information density
D) social technology
- 6. Multiple Choice
6. Which of the following features of e-commerce technology is related to the concept of network externalities?
A) richness
B) interactivity
C) universal standards
D) information density
- 7. Multiple Choice
7. Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.
- 8. Multiple Choice
8. Interactivity in the context of e-commerce provides which of the following functionalities?
A) the ability to physically touch and manipulate a product
B) complexity and content of a message
C) the ability of consumers to create and distribute content
D) the enabling of two-way communication between consumer and merchant
- 9. Multiple Choice
9. The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?
A) subscription costs
B) fixed costs
C) menu costs
D) variable costs
- 10. Multiple Choice
10. Which of the following refers to any disparity in relevant market information among parties in a transaction?
A) information asymmetry
B) unfair competitive advantage
C) imperfect competition
D) dynamic pricing
- 11. Multiple Choice
11. The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
A) ubiquity
B) interactivity
C) reach
D) information density
- 12. Multiple Choice
12. Which of the following refers to the complexity and content of a message?
A) richness
B) reach
C) information density
D) interactivity
- 13. Multiple Choice
13. E-commerce is available just about everywhere and anytime. This is known as:
A) richness.
B) information density.
C) ubiquity.
D) reach
- 14. Multiple Choice
14. Ubiquity increases the cognitive energy required to transact in a marketspace.
TRUE
FALSE
- 15. Multiple Choice
15. Universal standards make price discovery more costly, slower, and less accurate.
TRUE
FALSE
- 16. Multiple Choice
16. Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
A) consumer-to-consumer (C2C)
B) social e-commerce
C) mobile e-commerce
D) business-to-business (B2B)
- 17. Multiple Choice
17. Which of the following is not true about the use of apps?
A) Users spend nearly 90% of their smartphone app minutes using their top five apps.
B) Users still spend less time using apps than they do using desktops or mobile websites.
C) Apps are easier to control and monetize than websites.
D) Users typically use about 20 different apps per month.
- 18. Multiple Choice
18. Which of the following is a platform for B2B e-commerce?
A) Airbnb
B) Facebook
C) Groupon
D) Go2Paper
- 19. Multiple Choice
19. All of the following are platforms for C2C e-commerce except:
A) Walmart
B) Facebook Marketplace
C) Craigslist
D) Etsy
- 20. Multiple Choice
20. Which of the following is not a major business trend in e-commerce in 2018-2019?
A) Mobile e-commerce continues to grow.
B) Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.
C) On-demand service companies garner multibillion-dollar valuations.
D) Social e-commerce continues to grow.
- 21. Multiple Choice
21. Which of the following is not a major technology trend in e-commerce in 2018-2019?
A) Mobile messaging services are now used by almost two-thirds of smartphone users.
B) Firms are turning to business analytics to make sense out of big data.
C) Smart speakers provide an additional platform for e-commerce.
D) Growth of the Internet of Things slows down.
- 22. Multiple Choice
22. Which of the following is a characteristic of e-commerce during the Invention period?
A) mobile technology
B) earnings and profit emphasis
C) disintermediation
D) extensive government surveillance
- 23. Multiple Choice
23. Which of the following is an important societal issue related to e-commerce?
A) consumer behavior
B) value webs
C) cloud computing
D) intellectual property
- 24. Multiple Choice
24. What are NOT in five generic business strategies for achieving a profitable business?
A) Differentiation
B) Profit
C) Scope
D) Focus / Market niche
- 25. Multiple Choice
25. Which of the following statements is not true?
A) No single academic perspective dominates research about e-commerce.
B) Economists take a purely technical approach to e-commerce.
C) There are two primary approaches to e-commerce: behavioral and technical.
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
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