The Product Life Cycle (GCSE)
Assessment
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Anita Day
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Business
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11th Grade
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20 plays
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Medium
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10 questions
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1.
Multiple Choice
What do extension strategies aim to prevent?
To prevent products becoming obsolete
To prevent products becoming part of a product portfolio
To prevent the promotion of products
2.
Multiple Choice
What is the product portfolio of a business?
A marketing strategy for products
A range of products
A record of a product's profitability
3.
Multiple Choice
How many stages is the product life cycle divided into?
4
6
5
4.
Multiple Choice
At which stage of the product life cycle are product sales most likely to be at their highest?
Introduction
Decline
Growth
Development
5.
Multiple Choice
The product life cycle measures the:
Price of a product over time
Cost of a product over time
Profit of a product over time
Sales of a product over time
6.
Multiple Choice
Which of following is a benefit to a business of new product development?
Costs of development are often high
The possibility that high profits can be earnt
The business is unlikely to be able to charge high prices
There is no guarantee that the product will be successful
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