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- 1. Multiple Choice
What do extension strategies aim to prevent?
To prevent products becoming obsolete
To prevent products becoming part of a product portfolio
To prevent the promotion of products
- 2. Multiple Choice
What is the product portfolio of a business?
A marketing strategy for products
A range of products
A record of a product's profitability
- 3. Multiple Choice
How many stages is the product life cycle divided into?
4
6
5
- 4. Multiple Choice
At which stage of the product life cycle are product sales most likely to be at their highest?
Introduction
Decline
Growth
Development
- 5. Multiple Choice
The product life cycle measures the:
Price of a product over time
Cost of a product over time
Profit of a product over time
Sales of a product over time
- 6. Multiple Choice
Which of following is a benefit to a business of new product development?
Costs of development are often high
The possibility that high profits can be earnt
The business is unlikely to be able to charge high prices
There is no guarantee that the product will be successful
- 7. Multiple Choice
A well-known brand of breakfast cereal uses promotion to encourage its existing consumers to eat its product at breakfast, dinner and tea. This is an example of which of
the following extension strategies?
Price reduction
Adding different features
Advertising
Changing target market
- 8. Multiple Choice
A product at the introduction stage of the product life cycle is most likely to need:
Low promotional spend
No promotional spend
High promotional spend
Reduced promotional spend
- 9. Multiple Choice
At which stage of the product life cycle are product sales always zero?
Research and development
Introduction
Maturity
Decline
- 10. Multiple Choice
Most of the products we use are in which stage of the Product Life Cycle
Development
Introduction
Maturity
Decline
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