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CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

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  • 1. Multiple Choice
    30 seconds
    1 pt

    A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

    marketspace

    exchange

    online marketplace

    e-hub

  • 2. Multiple Choice
    30 seconds
    1 pt

    All of the following are unique features of e-commerce technology, except:

    personalization/customization

    transparency

    interactivity

    global reach

  • 3. Multiple Choice
    30 seconds
    1 pt

    Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

    Richness

    Ubiquity

    Personalization/customization

    Interactivity

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