CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

1.

Multiple Choice

30 sec

1 pt

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

marketspace

exchange

online marketplace

e-hub

2.

Multiple Choice

30 sec

1 pt

All of the following are unique features of e-commerce technology, except:

personalization/customization

transparency

interactivity

global reach

3.

Multiple Choice

30 sec

1 pt

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Richness

Ubiquity

Personalization/customization

Interactivity

4.

Multiple Choice

30 sec

1 pt

All of the following are increased in traditional markets compared to digital markets except:

network effects.

information asymmetry.

switching costs.

search costs.

5.

Multiple Choice

30 sec

1 pt

What is the primary benefit to consumers of disintermediation?

Faster service

Greater choices

Lower costs

Higher quality

6.

Multiple Choice

30 sec

1 pt

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

TRUE

FALSE

7.

Multiple Choice

30 sec

1 pt

Amazon.com is known primarily for its use of which of the following business models?

E-tailer

Market creator

Content provider

Portal

8.

Multiple Choice

30 sec

1 pt

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

B2C e-commerce

C2C e-commerce

B2B e-commerce

P2P e-commerce

9.

Multiple Choice

30 sec

1 pt

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

transaction fee

subscription

free/freemium

affiliate

10.

Multiple Choice

30 sec

1 pt

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

online profiling

long tail marketing

behavioral targeting

crowdsourcing

11.

Multiple Choice

30 sec

1 pt

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

community

website

social media

e-mail

12.

Multiple Choice

30 sec

1 pt

Which of the following best illustrates the transaction fee revenue model?

Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.

Pandora provides basic services for free, but charges a premium for advanced services.

eBay receives a small fee from a seller if a seller is successful in selling an item.

Netflix charges customers a monthly fee for access to its library of movies.

13.

Multiple Choice

30 sec

1 pt

Varying a product's price according to the supply situation of the seller is called ________ pricing.

flexible

dynamic

menu

asymmetric

14.

Multiple Choice

30 sec

1 pt

Geosocial services help you find friends, or your friends to find you, by checking in to the service, announcing your presence in a restaurant or other place. Your friends are instantly notified.

TRUE

FALSE

15.

Multiple Choice

30 sec

1 pt

Netflix uses which of the following revenue models?

Subscription

Affiliate

Freemium

Transaction fee

16.

Multiple Choice

30 sec

1 pt

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

E-mail

Corporate

Social media

Websites

17.

Multiple Choice

30 sec

1 pt

Location-based services are services that use GPS mapping services available on smartphones to deliver value-added services. They include geosocial services, geoadvertising, and geoinformation services.

TRUE

FALSE

18.

Multiple Choice

30 sec

1 pt

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

geosocial

geoadvertising

geoinformation

geolocating

19.

Multiple Choice

30 sec

1 pt

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

TRUE

FALSE

20.

Multiple Choice

30 sec

1 pt

________ attempts to leverage the fact that there is always some demand, however small, for a product.

crowdsource

behavioral

long-tail

prediction

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