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- 1. Multiple Choice
Primary data is...
information a person has collected themselves
information that is the most important
information that is the most reliable
information that is the most up to date
- 2. Multiple Choice
The theory that our behaviour changes when we know we are being watched is known as...
The Hyper effect
The Horton Effect
The Hawthorne effect
The Highway effect
- 3. Multiple Choice
Second Hand research gathered by others is known as what?
Second hand data
secondary data
supplementary data
significant data
- 4. Multiple Choice
Which of these is an example of a research method that produces primary data?
Interview
Book
Journal
Newspaper
- 5. Multiple Choice
Which of these are examples of secondary data?
Personal Observation
Official data gathered by the Government, eg. Census
Diaries
Interviews held by the person conducting the study
- 6. Multiple Choice
In depth written data that comes from unstructured interviews or observations and often contains opinions and facts is known as what?
Quantitative data
Qualitative data
Cross section study
Content analysis
- 7. Multiple Choice
Quantitative data refers to what?
opinion based
open questions
statistics and numbers
descriptive
- 8. Multiple Choice
What are 2 examples of qualitative data?
statistical
open questions
unstructured interview
closed questions
- 9. Multiple Choice
What are two examples of quantitative data?
statistical
in depth
valid
random sample
- 10. Multiple Choice
The term 'longitudinal study' means...
Studying different cultural groups
Studying norms and values globally
Studying a group over a long period of time
Studying a group's social interactions over 2 weeks
- 11. Multiple Choice
When would Sociologists do content analysis?
To investigate norms in society
To investigate the media
To investigate the Government
To investigate equality and Human Rights in Society
- 12. Multiple Choice
Something that is not morally correct is known as...
Biased
Prejudiced
Unethical
Discrimination
- 13. Multiple Choice
Who is responsible for making sure that Sociologists stick to acceptable research guidelines?
BSA
SEB
BBS
ESC
- 14. Multiple Choice
The explanations of research aims being given and agreed to by the participant is known as what?
Terms and Conditions
Agreed consent
Contractual obligation
Informed Consent
- 15. Multiple Choice
How can sociologists make sure that there are no ethical issues with their research? (Tick all that apply)
Confidentiality of the data
Consent of the participant
Right to withdraw from the study
Sharing participants details with others
- 16. Multiple Choice
What does reliability mean with regards to research?
that we can trust the researcher to be ethical
that research should be able to be repeated at a different time or in a different place and produce the same results
that research has guaranteed results, no matter what the circumstance
that research has been approved by the BSA
- 17. Multiple Choice
Which of the following are examples of reliable research methods?
Questionnaires
Structured Interviews
Cross Sectional Study
Content analysis
- 18. Multiple Choice
The question of whether the research has uncovered the truth about social life and is accurate in it's findings is known as what?
Reliability
Certainty
Validity
Accuracy
- 19. Multiple Choice
Which of the following research methods are high in validity?
Closed questioning
Questionnaires
Unstructured Interviews
Participant Observation
- 20. Multiple Choice
VAT is an acronym we use in Sociology to help you remember an element of ethical research... but it stands for what?
Validity, authenticity, truthfulness
Value, accuracy, trust
Validity, accuracy, truthful
Voice, attitude, thoughtfulness
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