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- 1. Multiple Choice
TRUE or FALSE: marketing is involved with advertising, selling and delivering products to consumers.
True
False
- 2. Multiple Choice
Marketing works with finance, operations and .....
employees
customer service
logos
human resources
- 3. Open Ended
When marketers are dealing with wants and needs from customers, what are they trying to accomplish?
- 4. Multiple Choice
Which probability sampling method does NOT belong in this list.
simple random sampling
cluster sampling
systematic sampling
number sampling
- 5. Open Ended
Market size is important because 1. firms can calculate their own market share 2. A marketing manager can assess whether eight market is worth entering or not and 3.? What is the last main reasons why market size is important?
- 6. Multiple Choice
the formula that calculates the percentage of sales in the total market sold by 1 business is: firm sales in a time period /Total market sales over the same period x 100
true
false
- 7. Multiple Choice
Which goal would NOT be relevant to set for the marketing department to help the business achieve its overall idea?
market shares
customer satisfaction
location
brand identity
- 8. Multiple Choice
These are effective objectives to keep in mind: realist, achievable, motivating, measurable, specific, and fit with overall aims and mission of the business
false
true
- 9. Multiple Choice
Knowing the market research process steps, what is the single most important step?
customer service
advertisement
management problem identification
research objectives
- 10. Multiple Choice
In a market research process the 2 sources of data are called a primary research and tertiary research
true
false
- Answer choicesTagsAnswer choicesTags