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- 1. Multiple Choice
MARKETING INCLUDES SELLING
TRUE
FALSE
- 2. Multiple Choice
MARKETING-MIX INCLUDES
PRODUCT
PRICE
PLACE
PROMOTION
ALL OF THE ABOVE
- 3. Multiple Choice
ADVERTISING IS A PAID FORM OF PROMOTION
TRUE
FALSE
- 4. Multiple Choice
The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________
segmentation
integration
disintermediation
cross-selling
customization
- 5. Multiple Choice
During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets
target
capital
tertiary
demographic
developing
- 6. Multiple Choice
The ________ is the channel from raw materials to components to final products that are carried to final buyers
communication channel
distribution channel
supply chain
service chain
marketing chain
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