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- 1. Multiple ChoiceThis involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and servicesSurvey CreationMarketing ResearchAdvertising SelectionMarketing Discovery
- 2. Multiple ChoiceWhich of the following is not a reason businesses use marketing research?identifying market oportunitiessolving marketing problemsmonitoring market performancedeciding how many staff to hire to manufacture the goods
- 3. Multiple ChoiceThis is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisionsConsumer Management SystemMarketing Information SystemTickler File SystemRelationship Management System
- 4. Multiple ChoiceThis is simply a collection of related information about a specific topic.databasedata groupdata keydatabomb
- 5. Multiple ChoiceThis type of data from research answers questions such as "how" and "why".Research dataQuantitative dataNumber dataQualitative data
- 6. Multiple ChoiceThis type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.MarketProductAdvertising/MediaAttitude/Opinion
- 7. Multiple ChoiceThis type of marketing research tries to determine consumers opinions by using methods such as surveys or focus groups.MarketProductAdvertising/MediaAttitude/Opinion
- 8. Multiple ChoiceThis type of marketing research is used when a company is trying to gather information about a particular market or competition within a particular market.MarketProductAdvertising/MediaAttitude/Opinion
- 9. Multiple ChoiceA business may conduct this type of marketing research may be considered when making changes to a current product design.MarketProductAdvertising/MediaAttitude/Opinion
- 10. Multiple ChoiceQuantitative research is typically conducted on ________ samples of peoplelargesmall
- 11. Multiple ChoiceThe main purpose of marketing research is todetermine consumer behavioeobtain informationforecast salesdetermine the economy
- 12. Multiple ChoiceWhat is step three of the Marketing Research process?Collect DataDefine ProblemDesign ProjectAnalyze Data
- 13. Multiple ChoiceWhat is step two of the Marketing Research process?Collect DataDefine ProblemDesign ProjectAnalyze Data
- 14. Multiple ChoiceWhich consists of all elements, units, or individuals of interest to researchers for a specific study?SampleCensusSamplingPopulation
- 15. Multiple ChoiceMail surveys, phone surveys, personal interviews, & online surveys are examples of what type of data collection?TertiarySecondaryPrimaryUnreliable
- 16. Open Ended
What is the title of your research?
- 17. Open Ended
Explain the theoretical paradigm of your research?
- 18. Open Ended
What is the name of software that you use for statistic analysis? Why are you choose it?
- Answer choicesTagsAnswer choicesTags