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Business
8th -
Universitygrade
Marketing: Pricing, Promotion and Distribution
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25 questions
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- Multiple ChoicePlease save your changes before editing any questions.
In terms of the marketing mix, distribution is represented by which "P?"
People
Price
Place
Product
- Multiple ChoicePlease save your changes before editing any questions.
Which of these activities is NOT included in physical distribution?
Transportation
Order Processing
Warehousing
Selling
Managing Inventory
- Multiple ChoicePlease save your changes before editing any questions.
What is the term for the path that the product follows from the producer to the customer?
Physical distribution
Public relations
Market share
Channel of distribution
- Multiple ChoicePlease save your changes before editing any questions.
Which of these statements about customer perception of price is NOT TRUE?
The actual price may be a bigger factor to some segments
Sometimes buyers will tolerate a wide range of prices based on the situation
Customers may perceive the quality of an item based on its price
The breakeven price may be important to customer acceptance of a price
- Multiple ChoicePlease save your changes before editing any questions.
One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?
Cost of running the business
Demand for the product
Cost of making the product
Competitor's price
- Multiple ChoicePlease save your changes before editing any questions.
What is the term that refers to the functions used to move products through the channel to the consumer?
Promotion
Breakeven analysis
Channel of distribution
Physical distribution
- Multiple ChoicePlease save your changes before editing any questions.
Which pricing objective focuses on generating the highest possible profits?
Increase market share
Maximize profits
Match the competition
All of the above
- Multiple ChoicePlease save your changes before editing any questions.
Which pricing method sets the price of the product on what the customer is willing to pay?
Cost-oriented pricing
Market-share pricing
Demand-oriented pricing
Competition-oriented pricing
- Multiple ChoicePlease save your changes before editing any questions.
In order to increase customer traffic, you want to offer an immediate discount when they purchase a certain product. Which of these sales promotions would be used in this case?
Point-of-Sale display
Premium
Rebate
Coupon
- Multiple ChoicePlease save your changes before editing any questions.
Which promotional method involves paying money to influence people through broadcast, digital, or print media?
Advertising
Public relations
Personal selling
Sales promotions
- Multiple ChoicePlease save your changes before editing any questions.
What is promotion?
The value placed on a product, usually given in monetary terms.
A company's portion of the total industry sales for a certain type of product.
Determining how to get the product to the right people, in the right amounts, at the right time and place.
Any form of communication that a business uses to inform, persuade, or remind potential customers about their products.
- Multiple ChoicePlease save your changes before editing any questions.
Which of these statements about publicity is NOT TRUE?
Publicity is free since the information appears in the news media.
The information tends to be viewed as more credible.
Marketers control how the information is presented.
Publicity is one part of public relations.
- Multiple ChoicePlease save your changes before editing any questions.
Factors that affect price are
Cost of making the product
Cost of running the business
Competitor's price
Demand for the product
All of these
- Multiple ChoicePlease save your changes before editing any questions.
Setting prices low on new products to establish market share are
Increasing market share
Maximizing profits
Matching the competition
- Multiple ChoicePlease save your changes before editing any questions.
The pricing method where the cost is set based on the prices of competing products is
Cost-Oriented
Demand-Oriented
Competition-Oriented
Breakeven Analysis
- Multiple ChoicePlease save your changes before editing any questions.
The process used to decide what the price must be to cover all costs is the
Breakeven Analysis
Market Share
Pricing Objective
Pricing Method
- Multiple ChoicePlease save your changes before editing any questions.
Which of the following is true about advertising?
Paying money to influence people regarding a product
Does not use direct person-to-person contact
Many media forms: print, digital and broadcast
All of these
- Multiple ChoicePlease save your changes before editing any questions.
Businesses have a chance to display or demonstrate their products at
Point-of-Sale Displays
Trade Shows
Giveaways
Rebates
- Multiple ChoicePlease save your changes before editing any questions.
Which is NOT TRUE about integrated marketing communication?
Promotional methods are coordinated so that a consistent message is sent to customers.
Helps to maximize the persuasive impact on customers
Can foster long-term customer relationships
Individual messages don't line up and the customer will be confused and move on to the next product
- Multiple ChoicePlease save your changes before editing any questions.
These connect sellers and buyers, but they do not own any merchandise. They are usually paid a commission or percentage of the sales price.
Retailers
Wholesalers
Agents & Brokers
Producers
- Multiple ChoicePlease save your changes before editing any questions.
What is the main form of advertising?
Print Media
Digital Media
Broadcast Media
All of these are the main forms of advertising
- Multiple ChoicePlease save your changes before editing any questions.
Personal selling is
Incentives used to get people to buy a product
Direct communication between the salesperson and the customer
paying money to influence people
placing information about goods, services or companies in the general media
- Multiple ChoicePlease save your changes before editing any questions.
Agents and brokers
connect sellers and buyers
is an intermediary that sells to another intermediary
is an intermediary that sells products directly to an end customer
sell products directly to the customer
- Multiple ChoicePlease save your changes before editing any questions.
Physical distribution is
is the path a product follows from produce to consumer
how to get products to the right people in the right amounts at the right time and place
products are moved thorugh the distribution channel using a combination of different business functions
- Multiple ChoicePlease save your changes before editing any questions.
The shipment of products to customers through trucks, airplanes, railroads, pipelines, online transmission is called
Transportation
Order processing
Inventory management
Materials handling
Warehousing