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- 1. Multiple Choice
In making products and services available to consumers, channel members add value. Key functions performed by the marketing
channels include all of the following EXCEPT __________.
matching
pricing
distribution of information
promotion
- 2. Multiple Choice
A(n) __________ has no intermediary levels.
manufacturer-sponsored wholesaler franchise system
indirect marketing channel
direct marketing channel
manufacturer-sponsored retailer franchise system
- 3. Multiple Choice
The length of a channel is determined by __________.
the number of producers
the number of final consumers
the number of retailers in the channel
the number of intermediary levels
- 4. Multiple Choice
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Marketing channel members are able to transform the assortments of products made by
producers into the assortments wanted by consumers.
Using channel intermediaries increases the number of contacts with customers.
Using marketing channels allows producers to retain full control over how and to whom they sell
their products.
The reduced costs of using channel intermediaries offsets the inefficiencies of marketing
channels.
- 5. Multiple Choice
Which of the following statements is correct regarding the functions channel members perform?
Channel members create greater efficiencies than manufacturers could achieve on their own.
Channel members fulfill a variety of functions, but in doing so do not take any risks.
Channel members do not get involved in financing in other words, the acquisition and use of
funds to cover the costs of the channel work.
Manufacturers can decrease costs by taking on more channel functions.
- 6. Multiple Choice
Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products __________.
intensively
exclusively
through value added resellers
selectively
- 7. Multiple Choice
Retailers are firms that sell mainly to corporate organizations.
True
False
- 8. Multiple Choice
Merchant wholesalers does not take title to the goods which they sell.
True
False
- 9. Multiple Choice
Agents and brokers facilitate the sale of a product from producer to end user by representing retailers, wholesalers, or manufacturers.
True
False
- 10. Multiple Choice
Transactional functions include contacting and communicating with prospective buyers to make them aware of existing products and explain their features, advantages, and benefits.
True
False
- 11. Multiple Choice
The difference between the amount of product produces and the amount end user wants to buy is known as
Discrepancy of quantity
Discrepancy of assortment
Temporal discrepancy
Spatial discrepancy
- 12. Multiple Choice
A situation that occurs when a product is produced but a customer is not ready to buy it yet is known as
Discrepancy of quantity
Discrepancy of assortment
Temporal discrepancy
Spatial discrepancy
- 13. Multiple Choice
The lack of all items a customer needs to received full satisfaction from a product is known as
Discrepancy of quantity
Discrepancy of assortment
Temporal discrepancy
Spatial discrepancy
- 14. Multiple Choice
The difference between the location of a producer and the location of widely scattered market is known as
Discrepancy of quantity
Discrepancy of assortment
Temporal discrepancy
Spatial discrepancy
- 15. Multiple Choice
All activities involved in selling goods or services directly to final consumers for their personal, non-business use is called as _________
advertising
selling
retailing
producing
- 16. Multiple Choice
Retail operations can be classified into the following, except
ownership
number of intermediaries
level of service
price of their product
- 17. Multiple Choice
________ carries a deep but narrow assortment of merchandise and offers attentive customer service and knowledgeable sales person.
Specialty store
Supermarket
Discount store
Convenience stores
- 18. Multiple Choice
________ is design to serve customer’s total needs for grocery and household products.
Specialty store
Supermarket
Discount store
Convenience stores
- 19. Multiple Choice
________typically offers a large assortment of routinely purchased food and non-food products.
Specialty store
Supermarket
Discount store
Convenience stores
- 20. Fill in the Blank
The _______ is the originator of the trade name, product, and methods of operation that grants operating rights to another party to sell its product.
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