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MKT243 Chapter 7 & 8

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  • 1. Multiple Choice
    1 minute
    1 pt

    In making products and services available to consumers, channel members add value. Key functions performed by the marketing

    channels include all of the following EXCEPT __________.

    matching

    pricing

    distribution of information

    promotion

  • 2. Multiple Choice
    1 minute
    1 pt

    A(n) __________ has no intermediary levels.

    manufacturer-sponsored wholesaler franchise system

    indirect marketing channel

    direct marketing channel

    manufacturer-sponsored retailer franchise system

  • 3. Multiple Choice
    1 minute
    1 pt

    The length of a channel is determined by __________.

    the number of producers

    the number of final consumers

    the number of retailers in the channel

    the number of intermediary levels

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