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- 1. Multiple Choice
Marketing links producers to
distributors
retailers
marketers
customers
- 2. Multiple Choice
Marketing is described as creating
exchanges
needs
advertisements
gaps
- 3. Multiple Choice
Which of the following is a marketing activity:
Balancing customer needs with wants
Leading a project team
Communicating with customers
Lowering operational expenses
- 4. Multiple Choice
What provides the basis for all marketing goals and actions?
Pricing
Planning
Budgeting
Retailing
- 5. Multiple Choice
Which of the following influences the process of determining price:
Customers’ perception of value
Publicity
Purchase location
Sales promotion
- 6. Multiple Choice
Which of the following is a method used to communicate with customers:
Personal selling
Manufacturing
Customer orientation
Marketing concept
- 7. Multiple Choice
Which of the following is an example of communicating with customers:
Creating a new product
Sponsoring a charity event
Choosing a store to distribute products
Developing a marketing plan
- 8. Multiple Choice
The purpose of communicating with customers is to
gather participants for a survey
befriend customers
determine prices
attract customers’ interest
- 9. Multiple Choice
In an overall sense, where does marketing occur?
Wherever advertisements are
Wherever stores are
Wherever businesses are
Wherever customers are
- 10. Multiple Choice
Of the following, which is a durable good:
Coffee mug
Insect repellent
Hamburger
Lip balm
- 11. Multiple Choice
Which of the following activities is an aspect of marketing a service:
Finding out customers’ favorite coffee flavors
Determining how much to charge for a haircut
Developing a new, improved cell phone
Advertising the state of Michigan on television
- 12. Multiple Choice
Which of the following items cannot be marketed:
Holiday
Health
Hopefulness
Hawaii
- 13. Multiple Choice
In the marketing concept, whose point of view matters most?
Seller’s
Buyer’s
Marketer’s
Planner’s
- 14. Multiple Choice
According to the marketing concept, which option demonstrates customer orientation?
Convincing a buyer to buy
Researching a firm’s competitors
Finding out what a buyer wants
Advertising the features of a product
- 15. Multiple Choice
According to the marketing concept, which option shows company commitment?
Leaving marketing to the marketing department
Teaching marketing to college marketing students
Setting aside funds to research what customers want
Pricing a product to maximize profitability per item
- 16. Multiple Choice
According to the marketing concept, keeping company goals in mind means
making product prices low
containing marketing costs
putting marketing second to other company goals
maintaining the firm’s purpose
- 17. Multiple Choice
Overall, what does marketing allow us to do?
Stop buying online
Live our daily lives
Feel better about shopping
Limit our spending
- 18. Multiple Choice
Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:
Competition
Publicity
E-commerce
Service marketing
- 19. Multiple Choice
Marketing encourages people from different countries to __________ frequently.
travel
train
think
trade
- 20. Multiple Choice
Without marketing, producers and customers would be
in close communication with each other
highly dependent on advertising agencies
disconnected from each other
exposed to many new and improved products
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