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- 1. Multiple Choice
Which of the following is the most complete definition of marketing?
A set of activities done to maximize profits
A set of activities done by an organization to satisfy its customers and meet internal goals
A set of activities done to find new markets to meet customer needs
A set of activities done to grow an organization's customer base
- 2. Multiple Choice
Which of the following is true about goods and services?
Goods are physical while services are intangible
Goods are generally more expensive to the sonsumer
Services are usually provided at a distance while goods are produced locally
Goods and services are often sold by the consumer
- 3. Multiple Choice
Which of the following is an example of a company that primarily provides a service?
A sporting goods outlet
A grocery store
A clothing store
an airline
- 4. Multiple Choice
What is the name given to the operations used by most organizations to reach their customer goals?
Research and development
Market planning
Universal marketing functions
customer support
- 5. Multiple Choice
Which of the following marketing variables is concerned with design, quality, and packaging?
promotion
place
product
price
- 6. Multiple Choice
Which of the following statements accurately describes the free enterprise system in the Unite?
Businesses are generally free of government ownership and control
Organizations are completely free to conduct business as they see fit
Government closely regulates all aspects of production
There is a limit on how much profit a business can make
- 7. Multiple Choice
A business initially sells their product to customers for $50. They find that many people are buying their product, so they raise the price to $100. Which of the following is a likely response that they will receive from customers?
Customers will likely buy more of their product.
Customers might begin to distrust the company
Customers will start to complain about promotion
Customers will start to complain about the placement of the products
- 8. Multiple Choice
What is one of the reasons marketing is essential to the free market system?
The sales of advertising makes television programming possible
It ensures that companies make a healthy profit
It employs more people than any other career group
It helps educate consumers about competitive products
- 9. Multiple Choice
What is the name for a segment of a consumer market that has specialized productneeds?
target market
marketing mix
customer support group
marketing niche
- 10. Multiple Choice
Which of the following marketing variables is concerned with hiring and training of an organization's sales force
place
product
promotion
price
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