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Prompts or probes that remind the interviewer about topics to discuss. Enables the researcher to produce a wealth of valuable data / insight, but requires skill.
Structured or semi-structured format
Focused interview
Unstructured format
Open-Ended Questions on Questionnaires
It is the instrument for collecting the primary data.
Primary data
Questionnaire
Survey
Interview
It is the process by which the researcher collects data through a questionnaire.
Data Collection
Interview
Surveying
Polls
A procedure udertaken specifically and systematically to make a discovery and test hypothesis.
Experiment
Interview
Survey
Questionnaire
These are tools used to gather data on a specific topic of interest.
Research Instruments
Surveys
Questionnaire
Observation
It is a data that would not otherwise exist if it were not for the research process and is collected through both questionnaires or interviews
Primary data
Surveying
Questionnaire
Interview
This allows the description of behavior in a naturalistic laboratory setting. Usually, this instrument is used to cross-validate the result of other instruments.
Survey
Observation
Interview
Focus Group
It is typically a face-to-face conversation between a researcher and a participant involving a transfer of information to the interviewer.
Surveying
Discourse
Interview
Dialogue
A type of interview that can be easy and fast, but usually only a small number of questions can be asked.
Telephone
Sequential
Panel Interview
A type of interview which is easy to complete and allows questions and answers to be well thought out.
Telephone
Formal Interview
Group Interview
This involve prepared sheets that allow the interviewee to choose from existing responses, resulting in a set of responses that are easy to analyse.
Unstructured format
Open-Ended Questions on Questionnaires
Structured or semi-structured format
The following are the qualities an interviewer must have before the interview except:
Gentle
Captious
Knowledgeable
Steering
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