20 questions
Which of the following is a force that does NOT affect the Microenvironment?
The suppliers
The intermediaries
Customers
Economic stability
The actors close to the company that affect its ability to serve the customers are part of
the Microenvironment
the Macroenvironment
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
the Microenvironment
the Macroenvironment
Firms that provide the resources needed by the company to produce goods or offer services are
the company
the suppliers
the competitors
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
the competitors
the Intermediaries
the publics
Firms that share similar or the same activity as our main activity in the company are
the intermediaries
the suppliers
the competitors
___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Economic environment
Technological environment
Natural environment
Cultural environment
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
Marketing Environment
Macroenvironment
Microenvironment
Management Environment
Consists of individuals and households that buy goods and services for personal consumption.
Consumer Markets
Business Markets
Government Markets
International Markets
The changing age structure population.
Natural Environment
Economic Environment
Demographic Environment
Political Environment
Which of the following is NOT a type of factor in a company's macroenvironment?
demographic
economic
technology
competitor
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
financial intermediaries
physical distribution firms
marketing services agencies
resellers
Which of the following is NOT part of the micro-environment?
Customers' preferences.
Suppliers' quality
Competitors' activity.
Government economic policy
The macro-environment is usually out of the company's control.
True
False
Suppliers are part of the macro-environment.
True
False
"Consumers have now adopted a back-to-basics
sensibility in their lifestyles and spending patterns, buying less, and finding greater values in the things they buy."
This is a result of a changes in the ___.
Economic environment
Demographic environment
Natural environment
Technological environment
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
Publics
Political environment
Financial environment
Cultural environment
This marketing intermediary works with warehouse and transportation firms, a company must determine the best ways to store and ship goods, balancing factors such as cost, delivery, speed and safety.
Resellers
Financial Intermediaries
Marketing Services Agencies
Physical distribution Firms
Which of the following is NOT likely to be a demographic characteristic of a population?
A. income level
B. age
C. lifestyle
D. education
_______is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have.
A. Leveraging
B. Transformation
C. Exchange
D. Synergy