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Which of the following is a force that does NOT affect the Microenvironment?
The actors close to the company that affect its ability to serve the customers are part of
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
Firms that provide the resources needed by the company to produce goods or offer services are
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
Firms that share similar or the same activity as our main activity in the company are
___ refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers
Consists of individuals and households that buy goods and services for personal consumption.
The changing age structure population.
Which of the following is NOT a type of factor in a company's macroenvironment?
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
physical distribution firms
marketing services agencies
Which of the following is NOT part of the micro-environment?
Government economic policy
The macro-environment is usually out of the company's control.
Suppliers are part of the macro-environment.
"Consumers have now adopted a back-to-basics
sensibility in their lifestyles and spending patterns, buying less, and finding greater values in the things they buy."
This is a result of a changes in the ___.
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
This marketing intermediary works with warehouse and transportation firms, a company must determine the best ways to store and ship goods, balancing factors such as cost, delivery, speed and safety.
Marketing Services Agencies
Physical distribution Firms
Which of the following is NOT likely to be a demographic characteristic of a population?
A. income level
_______is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have.