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- 1. Multiple ChoiceWhat is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- 2. Multiple ChoiceWhat is not linked to place?Where the shop isWhere the materials areWhat the product is
- 3. Multiple ChoiceWhat is a disadvantage of Television advertising?It reaches a wide audienceYou can differentiate different target marketsIt is expensive
- 4. Multiple ChoiceDemand-based pricing is determinedby using the wholesale cost of an item as the basis for the priced chargedby what competitors are charging for the same goodby how much the consumer is willing to pay for a product or service
- 5. Multiple ChoicePersonal contact with the customers is a form oftelemarketingpersonal selling
- 6. Multiple ChoiceAir freight is most likely to be used for importing which of the following products?steel pipescarswood pulpfresh flowers
- 7. Multiple ChoiceOffering an incentive to customers in order to increase sales--contests, free samples, coupons etc...promotional mixtelemarketingpersonal sellingsales promotion
- 8. Multiple ChoiceAll of the following are low cost advertising methods EXCEPTword of mouthbusiness cardsflyerstv commercials
- 9. Multiple ChoiceHow the consumer gets the productPlacePricePromotionSales strategy
- 10. Multiple ChoiceWhat are certificates that entitle customers to cash discounts on goods or services?take-awaystraffic builderspremiumscoupon
- 11. Multiple ChoiceWhen you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?presentationproductplacepromotion
- 12. Multiple ChoiceWhat does target market mean?the market that your product is inthe consumers you want to buy your productthose consumers who haven't bought your productthe markets overseas
- 13. Multiple ChoiceWhich part of the four P's of marketing effects the location and transportation of the productPlacePlanningPricingPromotion
- 14. Multiple ChoiceDelta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?Geographic segmentationBenefit segmentationOccasion segmentationDemographic segmentation
- 15. Multiple Choice"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.Geographic segmentationProduct diversificationBrandingPsychographic segmentation
- 16. Multiple Choice________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.Mass customizationMarket targetingMarket segmentationDifferentiation
- 17. Multiple ChoiceWhich word best describes PLACE in the marketing mix?shelf heightshopping malldistribution channelAuckland city
- 18. Multiple ChoiceWhy is customer satisfaction important to a business?customers will become repeat buyerscustomers will be happycustomers are stakeholderscustomers are never satisfied
- 19. Multiple ChoiceProduct, price, place, and promotion make up the _____________________.Marketing ConceptMarketing MixMarketing OrientedMarketing Behavior
- 20. Multiple Choice
Which of the following best describes a target market?Close competitors of a businessThe people who buy a business's productsGroups that do not buy a business's productsThe individuals at whom a business's marketing strategies are aimed - Answer choicesTagsAnswer choicesTags