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Any individual who purchases goods and services from the market for his/her end-use is called a..................
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
-------------- refers to how an individual perceives a particular message
For which of the following products would the reference group influence be the strongest?
A best-seller novel
A pickup truck
A loaf of bread
A pair of jeans
Primary reference groups include ________________.
Family and close friends
Secondary reference groups include ________________.
Family and close friends
Ethnic and religious groups
Fraternal organizations and professional associations .
The reason that higher prices may not affect consumer buying is _______________.
Most consumers prefer brand names which have higher prices
70% of the total population looks for quality services and is willing to pay higher prices
Consumers believe that higher prices indicate higher quality or prestige
Most consumers feel that the price is actually affordable
__________ are factors that have been shown to affect consumer behavior.
Brand name, quality, newness, and complexity
Advertising, marketing, product, and price
Outlets, strategies, concept, and brand name
Quality, advertising, product positioning,
For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.
Market research information
Market segmentation variable
Source of understanding competition’s strategy
Source to predict future trends
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
The number of years schooling that they had
Their ethnic backgrounds
Their combined annual income
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
In terms of consumption decisions, middle class consumers prefer to _________.
Buy at a market that sells at a whole sale rates.
Buy what is popular
Buy only the brands which sell at affordable prices
Analyze the market and select the best at the lowest prices
_________________ refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment buying
Business buying behavior
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
How much money is the consumer willing to spend?
How much does the consumer need the product being offered for sale?
How much does a discount or a coupon affect the purchase rate?
How do consumers respond to various marketing efforts the company might use?
______________ is the most basic cause of a person’s wants and behaviors.
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
A major reason for the changing traditional purchasing roles for families is that:
The economic conditions are forcing more teens to work.
More women than ever hold jobs outside the home
Children are spending more time on the Web
Men and women now shop together or “shop until you drop” for entertainment