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EXERCISE INTERNATIONAL BUSINESS-BUS3233 [TOPIC 5]

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  • 1. Multiple Choice
    30 seconds
    1 pt

    Which of the following is not one of the three steps in increasing market share, revenue, and profits?

    Assess alternative markets.

    Evaluate respective costs, benefits, and risks.

    Perform a situation analysis.

    Select market with most potential for entry or expansion

  • 2. Multiple Choice
    30 seconds
    1 pt

    LVMH uses all of the following entry methods in its international operations except ________.

    acquiring small foreign firms

    entering licensing agreements

    establishing franchises

    exporting products

  • 3. Multiple Choice
    30 seconds
    1 pt

    Executives at KBH Enterprises are considering the idea of entering the Taiwanese market through a licensing agreement. Which of the following factors is LEAST relevant to the firm's assessment of the Taiwanese market?

    current size of market

    potential size of market

    foreign exchange in market

    legal and political environment in market

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