30 questions
Which of the following is not one of the three steps in increasing market share, revenue, and profits?
Assess alternative markets.
Evaluate respective costs, benefits, and risks.
Perform a situation analysis.
Select market with most potential for entry or expansion
LVMH uses all of the following entry methods in its international operations except ________.
acquiring small foreign firms
entering licensing agreements
establishing franchises
exporting products
Executives at KBH Enterprises are considering the idea of entering the Taiwanese market through a licensing agreement. Which of the following factors is LEAST relevant to the firm's assessment of the Taiwanese market?
current size of market
potential size of market
foreign exchange in market
legal and political environment in market
What is the first step in selecting a foreign market?
assessing market potential
monitoring major markets
evaluating host country's trade policies
assessing general legal and political environments
Gameware recently entered the German market. Gameware executives also wanted to enter the Canadian market but had to delay the entry because of limited resources. What type of costs will Gameware incur as a result of being unable to enter the Canadian market?
indirect costs
direct costs
opportunity costs
variable costs
All of the following are potential benefits of entering a new market except ________
eliminating synergy with other operations
lowering manufacturing costs
limiting competitors' profits
gaining new technology
Which theory listed below is useful in deciding which mode of entry to use when entering foreign markets?
ownership advantage theory
internalization theory
eclectic theory
relative factor endowments
Which of the following is not a mode of entry into foreign markets?
exporting
importing
international licensing
greenfield strategy
________ are tangible or intangible resources owned by a firm which grant it a competitive advantage over its industry rivals.
Ownership advantages
Location advantages
Internalization advantages
Competitive advantages
Delvin Pharmaceuticals, a U.S. firm, is considering the idea of entering the Japanese market. Which entry mode will Delvin most likely use?
exporting
licensing
turnkey
franchising
Which of the following is NOT a characteristic of exporting?
high financial exposure
gradual market entry
logistical complexities
local market knowledge
Which of the following is not a disadvantage of exporting?
vulnerability to tariffs
logistical complexities
potential conflicts with distributors
restrictions on foreign investment
Which of the following is a characteristic of foreign direct investment?
relatively low financial investment
low exposure to political risk
high profit potential
simple management
Franklin Carpets engages in indirect exporting, so the firm sells its carpets to a(n)________.
domestic customer who then sells the carpets to a foreign customer
foreign customer who then sells the carpets to a domestic customer
affiliated company located in a foreign country
foreign customer through e-commerce
When British Petroleum ships crude oil from its storage facilities in Kuwait to its Australian subsidiary, ________ has occurred.
indirect exporting
direct exporting
an intracorporate transfer
an intercorporate transfer
What are the third parties that specialize in facilitating imports and exports called?
wholesalers
intermediaries
exporters
distributors
Company X and Company Z have established a business arrangement whereby the two firms will cooperate for their mutual benefit. Which of the following has most likely been established?
competitive advantage
licensing agreement
franchising arrangement
strategic alliance
A ________ is a special type of strategic alliance in which two or more firms join together to create a new business entity that is legally separate and distinct from its parents.
joint venture
licensing agreement
franchising arrangement
greenfield strategy
Executives at Bantam Bicycles realize that the firm lacks the necessary internal resources to compete internationally. Which of the following would most likely enable Bantam to compete in the global market?
exporting to emerging economies
investing in a financial portfolio
forming a strategic alliance
opening a retail store
Which of the following is not a benefit of strategic alliances?
shared knowledge
synergy
shared customers
ease of market entry
Which of the following is not a hurdle firms can overcome by participating in a strategic alliance?
avoiding hostile government regulations
achieving economies of scale
minimizing import tariffs
controlling risk
The strategic alliance between Kodak, Fuji, and three Japanese camera firms was primarily developed to ________.
increase Kodak's profits
avoid government takeover
reduce Kodak's risks
protect intellectual property
Toyota and GM created a joint venture called NUMMI because Toyota wanted to learn about how to deal with labor and parts suppliers in the U.S. market while GM wanted to observe Japanese management practices. What benefit of strategic alliances were Toyota and GM primarily seeking?
ease of market entry
shared risk
shared knowledge
synergy
PepsiCo and Thomas J. Lipton Co. established a joint venture. PepsiCo supplied an extensive distribution network, and Lipton provided manufacturing expertise and brand recognition in teas. What benefit of strategic alliances were they most likely seeking?
ease of market entry
shared risk
shared knowledge
synergy
Boeing collaborated in a strategic alliance with Fuji, Mitsubishi and Kawasaki in the development and production of the Boeing 777 to minimize Boeing’s financial exposure. What benefit of strategic alliance was Boeing seeking?
Easy of market entry
Shared risk
Shared knowledge
Synergy
Winston Foods and O'Toole's Soda have agreed to perform together multiple stages of the process by which products are brought to the market. The two firms have most likely formed a ________.
joint venture
production alliance
process alliance
comprehensive alliance
Micron Technology, Intel, Samsung, Hyundai, and Siemens have formed an alliance to develop the next generation of DRAM chips. What type of alliance is this an example of?
production
marketing
financial
research and development
Chrysler and BMW formed a joint venture to build engines in South America. Which term best describes this type of alliance?
franchise agreement
financial alliance
licensing agreement
production alliance
All of the following are standard approaches to strategic alliance management EXCEPT ________.
shared management agreements
assigned arrangements
delegated arrangements
consensual arrangements
Under a(n) ________, each partner in the joint venture fully and actively participates in managing the alliance.
shared management agreement
assigned arrangement
delegated arrangement
consensual arrangement