Business

12th

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Potential Market and Market Need

468

10 questions

  • 1. Multiple Choice
    30 seconds
    1 pt

    It refers to all individuals and organizations in a particular market who have some level of interest in buying a particular product or service.

    Potential Market

    Available Market

    Target Market

    Penetrated Market

  • 2. Multiple Choice
    30 seconds
    1 pt

    It refers to prospects who are both willing and capable of buying a particular product or service in a particular market. It also includes the access to market for those buyers.

    Potential Market

    Available Market

    Target Market

    Penetrated Market

  • 3. Multiple Choice
    30 seconds
    1 pt

    It refers to a group of potential customers to whom a company wants to sell its products and services.

    Potential Market

    Available Market

    Target Market

    Penetrated Market

  • Answer choices
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    Answer choices
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