Have an account?
Skip to Content
Build your own quiz
Suggestions for you
16 questions
Show Answers
See Preview
- 1. Multiple Choice
What type of data below is Quantitative data?
I feel annoyed
2 out of 5 students had red pens
students used red pens
red pens are used by students
- 2. Multiple Choice
What type of data is Qualitative data?
1 out 3 students use red pens
I think red pens are better
red pens are used by students
red is a colour
- 3. Multiple Choice
What type of market research is primary?
Government reports
Focus groups
Research papers
News articles
- 4. Multiple Choice
What type of market research is primary?
Questionnaires
Reports
Research papers
News articles
- 5. Multiple Choice
What is an advantage to using focus groups?
Provides quality responses
Random people engaged with
Incorrect answers
- 6. Multiple Choice
What type of data can I get from a Questionnaire?
Qualitative
Quantitive
- 7. Multiple Choice
What is an advantage to observations?
People may not be aware so natural behaviour happens
Takes time to complete
Observer may miss information
results can be hard to analyse
- 8. Multiple Choice
What is a disadvantage to telephone interviews
Own opinions can be expressed.
Can feature a variety of questions
Questions need to be very clear so they can be answered
quick to gather information
- 9. Multiple Choice
What is an advantage to primary research?
Results are specific to the business.
Time consuming
Costs the business money
Poor design produces poor results
- 10. Multiple Choice
What is a disadvantage to primary research?
Time consuming
Available when needed
Information is relevant
Information is correct
- 11. Multiple Choice
What is a drawback to primary research?
Information needs to be analysed
Information can be used to improve the business
Information could help increase customer
- 12. Multiple ChoiceWhich is a typical type of survey?Face to faceAll of themPostalTelephone or email
- 13. Multiple ChoiceThis is a small number of people who are brought together to discuss elements of a specific issue or problem.Focus GroupObservationSurveyTest Market
- 14. Multiple Choice
Information gathered on opinions, thoughts and feelings is....QualitativeQuantitative - 15. Multiple ChoiceSeeks open-ended responses. Answers questions about “why” and “how"Qualitative ResearchQuantitative ResearchSurveyQuestionnaire
- 16. Multiple ChoiceA common disadvantage of primary research for a startup is that:It is time-consuming to obtainIt doesn't answer the questions askedIt doesn't allow for qualitative questionsIt can't be done online
- Answer choicesTagsAnswer choicesTags