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20 questions
What is likely to happen to demand for normal goods if government increases the minimum wage?
Increase
Decrease
What is likely to happen to demand for inferior good if government increases the minimum wage?
Increase
Decrease
What happen to elastic good price if there is increasing in price?
Decrease
Increase
What would happen to demand for a close substitute, if firms A puts the price up of A by 10%
Decrease
Increase
What would happen to demand for a complementary good if Firm A puts the price up of A by 10%?
Decrease
Increase
What would happen to price inelastic good if the price is decreasing?
Increase
Decrease
All new product innovations must start with an initial idea. Ideas for new products can come from a variety of source, such as :
Business annalist
Finance Annalist
Market Research
Product free sample
Predicting future sales levels and sales trends is called...
Sales force composite
Sales Forecasting
sales revenue
Sales evaluation
This method of analysis is based entirely on past sale data
Jury of experts
Time series analysis
Delphi method
Moving averages
Prmotional elasticity of demand
Cross elasticity of demand
Income elasticity of demand
?% change in demand for the product =Income elasticity of demand
% change in promotional spending
% change in consumer spending
% change in price of good
If the income elasticity is negative it means?
Normal good
Necessity good
Inferior good
In cross elasticity in demand, the result is negative, it means?
The two goods are complement of each other
The two goods are complement are substitute
The two goods are normal goods
The two goods are inferior goods
Part of the plan answer ' where are we now?" is part of marketing plan in ?
Marketing objectives
Situational analysis
Marketing strategy
Marketing - mix tactics
Situational analysis should cover five main areas, except:
Current product analysis
Target market analysis
SWOT analysis
Price analysis
Here are some of the reasons why a fully researched and developed product may reach the wider market and then fail, except:
Changes in technology leave the product dated
Poor marketing support
Appropriate pricing
Inadequate market research
Government encouragement for R&D can provide a favorable environment such as:
Providing some legal security to investors and designers
Reducing the tax
Giving high loan interest
Giving suitable advisors
Moving average method is NOT using?
The trend
Time series
Seasonal fluctuations
Cyclical fluctuations
These are a form of market research and the questions either be quantitative or qualitative, is part of?
Extrapolation
Consumer surveys
Correlation
Test marketing
If firm A increases promotional spend on a product with an inelastic promotional elasticity of demand, what would happen to demand of the product?
Increase
Decrease
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