20 questions
MULTIPLE CHOICE:
_________ involves all of the processes used to indentify, create and maintain exchange relationship that satisfy individuals and organizations.
Marketing
Marketing Opportunity
Market Segmentation
Mass Marketing
MULTIPLE CHOICE:
_________ focuses on identifying and satisfying the needs of customers during the development and marketing of a product or service.
Marketing
Marketing Opportunity
Marketing Concept
Mass Marketing
MULTIPLE CHOICE:
_________ product is a good or serviced produce to meet consumer demand. It is the central focus of the marketing mix.
Quality
Market Segment
Marketing Concept
Product
MULTIPLE CHOICE:
_________ is the combination of four marketing elements-product, price, distribution and a promotion-used by a business.
Quality
Market Segment
Marketing Mix
Product
MULTIPLE CHOICE:
_________ The amount customers pay for a good or service
Quality
Price
Marketing Mix
Product
MULTIPLE CHOICE:
As products move from the manufacturer to the customer, they may travel hundreds of miles, needing to be stored at various points.
Distribution
Price
Quality
Product
MULTIPLE CHOICE:
____________ involves all communication used by a business to create a favorable impression of its product or services.
Distribution
Promotion
Place
Product
MULTIPLE CHOICE:
____________ are related activites that must be completed to accomplish an important marketing goal.
Marketing
Promotion
Marketing Function
Product
IDENTIFICATION:
____________________ involves identifying potential risks associated with marketing decision and activites and developing a strategy for dealing with and reducing the risks.
IDENTIFICATION:
____________________ explaining how the business's products and services can satisfy those needs, and following up to ensure satisfaction.
IDENTIFICATION:
____________________ is a written description of the marketing objectives and the planned marketing strategies
IDENTIFICATION:
____________________ may be defined in terms of age, gender, income level, ethnicity, religion, location, or lifestyle.
IDENTIFICATION:
____________________ by viewing the market as one big market rather than a segmented markets.
IDENTIFICATION:
____________________ is used for a niche market, which is a smaller market that has a unique set of needs.
IDENTIFICATION:
____________________ is a subgroup of individuals within a larger market who share one or more characteristics.
Video related question.
At what age Colonel Sanders got married?
17
18
20
22
Video related question.
Between ages 18 and 22, he worked as __________________ ?
Dishwasher
Cook
Railroad Conductor
Government Employee
Video related question.
What amount of cheque did he received from the government from his retirement?$95
$95
$105
$115
$125
Video related question.
What skill he possess that made him realize he is way better compare than to others?
He is a good train conductor.
He is good in insurance selling.
He can cook.
He is an aspiring singer.
Video related question.
What did he do to the $87 he borrowed against from his cheque?
He is a good train conductor.
He is good in insurance selling.
He is the faster dishwasher in town.
He cook some chicken with his recipe.