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- Multiple ChoicePlease save your changes before editing any questions.Which of the following is NOT one of the 4Ps?ProductPackagingPlacePrice
- Multiple ChoicePlease save your changes before editing any questions.The 4 components of the Marketing Mix are Product, Price, People, and Place? False TrueFalseTrue
- Multiple ChoicePlease save your changes before editing any questions.What is meant by 'place' in business?Where a business isWhere a business sends productsWhere a business owner livesWhere customers live
- Multiple ChoicePlease save your changes before editing any questions.Another name for the 4 P's of MarketingTarget MarketMarketing ConceptMarketing MixMarketing
- Multiple ChoicePlease save your changes before editing any questions.Deciding how much to make/sell would be:ProductPricePlacePromotion
- Multiple ChoicePlease save your changes before editing any questions.____________ relates to distribution of products.ProductPricePlacePromotion
- Multiple ChoicePlease save your changes before editing any questions.Creating a new commercial would be:ProductPricePlacePromotion
- Multiple ChoicePlease save your changes before editing any questions.
Place
An element of the marketing mix related to how to get the product from the producer to the customer
The location of the business
The positioning of a particular business within a geographical area
The development of online sales
- Multiple ChoicePlease save your changes before editing any questions.
An electronic retailer, either by e-commerce or mobile commerce
A retailer
An e-tailer
A high-street retailer
An m-commerce retailer
- Multiple ChoicePlease save your changes before editing any questions.
ASOS is an example of
Trade Unions
Retailers
E-tailers
Wholesalers
- Multiple ChoicePlease save your changes before editing any questions.
A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?
Product
Price
Place
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
The manufacturer of an upmarket designer fragrance is most likely to focus on:
The product rather than the price
Price rather than the product
The product rather than promotion
Promotion rather than the product
- Multiple ChoicePlease save your changes before editing any questions.What is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- Multiple ChoicePlease save your changes before editing any questions.What is a disadvantage of Television advertising?It reaches a wide audienceYou can differentiate different target marketsIt is expensive
- Multiple ChoicePlease save your changes before editing any questions.Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...promotional mixtelemarketingpersonal sellingsales promotion