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Professional Development
8 principles of communicating data effectively
8 questions
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- 1. Multiple Choice
Which one of the followings is NOT a spatial metaphor arrangement used to show the data and relationships within it?
Parallel
Linear
Circular
Network
- 2. Multiple Choice
The Data-ink ratio introduced by Edward Tufte is defined as ____________.
data-ink / non data-ink
non data-ink / data-ink
data-ink / total ink used to print graphic
non data-ink / total ink used to print graphic
- 3. Multiple Choice
Pre-attentive processing occurs without our consciousness at an extremely high speed. It is tuned to detect a specific set of visual attributes called Pre-attentive Attributes.
Which of the following is not a form of pre-attentive?
Form
Colour
Spatial Position
Memory
- 4. Multiple Choice
To maximise Data-ink ratio of the visualization below, we can perform the following action: ___________________.
Removing the horizontal gridlines
Removing the data labels
Removing the x-axis
Adding of legend
- 5. Multiple Choice
Sequential grayscale used in visualization as shown in the following diagram is making use of the “Hue” sub category under the ___________ of the 4 pre-attentive attributes.
Form
Colour
Spatial Position
Movement
- 6. Multiple Choice
The owner of an e-commerce company wants to analyze his customers’ feedback data from the last quarter and have created a visualization that is shown as below. Which pre-attentive attribute is he using to drive the viewers’ attention?
Form
Colour
Spatial Position
Movement
- 7. Multiple Choice
After going through the principles of communication data effectively, select the principles were applied in the infographics above.
Spatial metaphor
Maintaining graphical integrity
Increased data comprehension
Use small multiples
Removal of chart junks
- 8. Multiple Choice
Using the above infographics, which principles from the 8 principles of communication data effectively can be used for improving the visualization.
Spatial metaphor
Improving data-ink ratio
Using colour effectively to differentiate
Adding interactivity
Using small multiples
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