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- 1. Multiple Choice
___________is a catch-phrase often found in commercials such as “Where’s the beef?”
jingle
endorsement
slogan
product placement
- 2. Multiple Choice
When someone does an interview about a product or service.________________
jingle
PSA
slogan
testimonial
- 3. Multiple Choice
A catchy song used in commercials.
jingle
endorsement
slogan
product placement
- 4. Multiple Choice
When a celebrity or other notable person supports a product in the commercial or ad campaign_____________.
jingle
endorsement
slogan
product placement
- 5. Multiple Choice
These are like commercials, but often the organization that paid for it isn’t selling something_____________.
jingle
PSA
target demographic
commercial
- 6. Multiple Choice
When an advertiser pays to have a product or service to be featured in a TV program or film it’s know as __________________________.
jingle
commercial
slogan
product placement
- 7. Multiple Choice
A____________________ is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.
nielsens
commercial
slogan
product placement
- 8. Multiple Choice
The_________________measures audience viewership of television programs, and provides a way for television broadcasters to determine how popular their television shows are, so that they can decide what rates to charge advertisers for air time.
nielsens
commercial
slogan
product placement
- 9. Multiple Choice
The "It's gotta be the shoes." commercial from Nike is a good example of...
jingle
endorsement
slogan
an endorsement and a slogan
- 10. Multiple Choice
A specific group considered most valuable to an advertiser.__________________________
nielsens
total viewers
target demographic
commercial
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