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What is not part of the marketing mix (the 4Ps)?
What is not linked to "Place"?
Where the Shop is.
Where the materials are
What the product is
What is a disadvantage of Television advertising?
It can reach a large section of the audience
People can connect as it is visually appealing
It is expensive.
Personal contact with the customers is a form of
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
All of the following are low cost advertising methods EXCEPT
Word of Mouth Promotion
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
Which part of the four P's of marketing effects the placement and transportation of the product
Target customers can be
People grouped based on their interests
People grouped based on their religion
People grouped based on their income
All of the Above
What does target market mean?
The market that your product is in
The consumers you want to buy your product
Those consumers who haven't bought your product
The markets overseas
An intangible product supplied by a business is:
Both goods and services are called products
Pick the odd one out
At Hotels, sometimes you might be greeted at a luxurious and ornate door and helped with your bags by friendly staff. Which are evidenced of the extended marketing mix here:
People, Physical Evidence, Price
Process, People, Price
People, Process, Physical evidence
Process, Promotion, People
How design and range affects demand from customers
How a business informs customers of their products and persuades them to buy
Which P is the most important?
All are equally important
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
What is happening at point "B" on the Product Life Cycle?
Which of these comments is most suitable for Growth?
Heavy investment but no sales
Sales are likely to be low as the product is new to the market
Revenue is increasing as the product gains popularity
Which stage has rapid sales?
Which stage has lots of competitors?
A possible extension strategy is to add value. This means
Increasing the price of the product
Decreasing the price of the product
Add new features to the existing product
What is the "Product" that Restaurants Sell?
A Social, Emotional, Culinary, and Environmental Experience
Trying to satisfy unlimited wants with limited resources defines _____ and is the fundamental problem of business and economics.