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- Multiple ChoicePlease save your changes before editing any questions.
What is not part of the marketing mix (the 4Ps)?
Product
Place
Physical Evidence
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
What is not linked to "Place"?
Where the Shop is.
Where the materials are
What the product is
- Multiple ChoicePlease save your changes before editing any questions.
What is a disadvantage of Television advertising?
It can reach a large section of the audience
People can connect as it is visually appealing
It is expensive.
- Multiple ChoicePlease save your changes before editing any questions.
Personal contact with the customers is a form of
Telemarketing
Indirect Sales
Personal Selling
- Multiple ChoicePlease save your changes before editing any questions.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
Sales Promotion
Direct/Personal Selling
Telemarketing
- Multiple ChoicePlease save your changes before editing any questions.
All of the following are low cost advertising methods EXCEPT
Brochures/Flyers
Television Commercials
Word of Mouth Promotion
Business Cards
- Multiple ChoicePlease save your changes before editing any questions.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
Place
Product
Presentation
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which part of the four P's of marketing effects the placement and transportation of the product
Product
Promotion
Place
People
- Multiple ChoicePlease save your changes before editing any questions.
Target customers can be
People grouped based on their interests
People grouped based on their religion
People grouped based on their income
All of the Above
- Multiple ChoicePlease save your changes before editing any questions.
What does target market mean?
The market that your product is in
The consumers you want to buy your product
Those consumers who haven't bought your product
The markets overseas
- Multiple ChoicePlease save your changes before editing any questions.
An intangible product supplied by a business is:
Process
Service
Promotion
Physical evidence
- Multiple ChoicePlease save your changes before editing any questions.
Both goods and services are called products
True
False
- Multiple ChoicePlease save your changes before editing any questions.
Pick the odd one out
People
Physical evidence
Product
Process
- Multiple ChoicePlease save your changes before editing any questions.
At Hotels, sometimes you might be greeted at a luxurious and ornate door and helped with your bags by friendly staff. Which are evidenced of the extended marketing mix here:
People, Physical Evidence, Price
Process, People, Price
People, Process, Physical evidence
Process, Promotion, People
- Multiple ChoicePlease save your changes before editing any questions.
How design and range affects demand from customers
Product
Place
Price
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
How a business informs customers of their products and persuades them to buy
Product
Place
Price
Promotion
- Multiple ChoicePlease save your changes before editing any questions.
Which P is the most important?
Product
Place
Price
Promotion
All are equally important
- Multiple ChoicePlease save your changes before editing any questions.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
True
False
- Multiple ChoicePlease save your changes before editing any questions.
What is happening at point "B" on the Product Life Cycle?
Growth
Introduction
Maturity
Product Extension
- Multiple ChoicePlease save your changes before editing any questions.
Which of these comments is most suitable for Growth?
Heavy investment but no sales
Sales are likely to be low as the product is new to the market
Revenue is increasing as the product gains popularity
- Multiple ChoicePlease save your changes before editing any questions.
Which stage has rapid sales?
Introduction
Growth
Maturity
Decline
- Multiple ChoicePlease save your changes before editing any questions.
Which stage has lots of competitors?
Introduction
Growth
Maturity
Decline
- Multiple ChoicePlease save your changes before editing any questions.
A possible extension strategy is to add value. This means
Increasing the price of the product
Decreasing the price of the product
Add new features to the existing product
- Multiple ChoicePlease save your changes before editing any questions.
What is the "Product" that Restaurants Sell?
Food
Customer Service
A Social, Emotional, Culinary, and Environmental Experience
Entertainment
- Multiple ChoicePlease save your changes before editing any questions.
Trying to satisfy unlimited wants with limited resources defines _____ and is the fundamental problem of business and economics.
Need
Want
Microeconomics
Shortage/Scarcity